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The following is the Media quality report in the first half of 2020 From IAS recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
IAS released the media quality report for the first half of 2020. In terms of mobile network display advertising, Indonesia and Japan are the countries with the highest brand risk in the world, Australia is the safest country in video display, and Singapore has the lowest brand risk in PC display advertising.
According to the media quality survey of integrated ad Science (IAS), Japan’s brand risk in PC display advertising ranked second, with 6.2% in the first half of 2020, and the highest brand risk (10.9%) in mobile network display advertising. Indonesia’s mobile network display advertising brand risk ranked second in the world (9.3%).
Advertising traffic fraud
The fraud rate of PC display advertising is the highest among all channels in the world, with 0.8%. Indonesia is the only country in the region with a fraud rate below the global average of 0.5%. Australia and India have a 1.1% advertising fraud rate, while Singapore ranks second in the world (2.1%). Mobile network video is still the safest inventory, and the optimized advertising fraud rate is 0.3%.
The most visible form of advertising is still video. In the first half of 2020, the average visibility of PC and mobile network video is 75.2% and 73.6% respectively. The visibility of advertising in other countries is better than that in other countries. Singapore ranked second (67.9%), slightly higher than the global average (67.6%); while Japanese advertising visibility increased to 51.9%, up from 34.2% in the first half of 2019.
Mobile app display ads in Australia (27.9s) have the longest average viewing time, driven by the strong performance of programmed purchase inventory. Indonesia took the lead in mobile Internet display advertising with 25.2 seconds, followed by Australia (18.6 seconds) and Japan (16.9 seconds).
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