The following is the Mid 2021 US advertising forecast From The colony recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
As it neared the mid point of 2021, advertising growth in the United States far exceeded previous expectations, leading GroupM to revise its forecast for this year and beyond. Excluding political spending, it is expected that advertising revenue of US media will increase by 22% in 2021, which is a significant improvement over the previous forecast.
Advertising spending in 2021 is expected to be nearly 15% higher than in 2019. Although advertising spending in the US fell by 5.6% in 2020, it was equivalent to a compound annual growth rate (CAGR) of 7.4%.
Overall, it is estimated that the total advertising revenue of media companies will reach 279 billion US dollars in 2021 and increase to 388 billion US dollars in 2026.
Digital advertising (excluding political advertising) in the United States is expected to grow by 33% in 2021 on the basis of last year’s 10% growth rate. At this rate of growth, digital advertising will account for 57% of all advertising spending in the United States. It is estimated that by 2026, digital advertising will continue to drive and exceed the growth of the whole market, accounting for 69% of the US advertising industry.
As time goes by, the distinction between digital media and non digital media will become more and more blurred. GroupM still classifies many digital advertisements as traditional media. For example, digital outdoor advertisements belong to outdoor advertisements, and streaming audio belongs to broadcasting. If we take digital media out of the traditional projects and classify it as the Internet, then Internet advertising will account for 65% of the total advertising and 78% in 2026.
Over the years, marketers who rely mainly on traditional media (especially television) have shifted their budgets to digital media. The typical distribution of such marketing personnel may be that digital media accounts for 40% – 50% of the budget, television accounts for 35% – 45%, and the rest is distributed in other media. Small business marketers and businesses that rely heavily on digital may allocate 70% or more of their budgets to digital media. Others, by contrast, will continue to benefit from diversified spending across platforms.
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