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Millennium report 2021 From GWI

The following is the Millennium report 2021 From GWI recommended by And this article belongs to the classification: Consumer research, research report, Network entertainment.

When it comes to entertainment, millennials spend a lot of time on social media. A GWI study of the digital behavior of millennials found that people in this age group spend more time on social media than ordinary Internet users.

Millennials spend an average of two hours and 34 minutes a day entertaining themselves on social media. In contrast, ordinary Internet users spend 2 hours and 25 minutes on social platforms. What’s more, millennials spend more time on social media every day than linear TV (1 hour and 55 minutes), streaming audio (1 hour and 40 minutes), online TV (1 hour and 37 minutes) and games (1 hour and 23 minutes).

Why do millennials use social networks?

Although millennials use social media for many reasons, the largest proportion of respondents said that the main reason is to keep abreast of news and current events (36%) and / or find interesting and entertaining content (36%). Others mainly use social intercourse to enrich their spare time (34%), or keep in touch with friends (32%).

Buy inspiration and discover products

About three in 10 millennials (28%) use social media to research or find products to buy. One third of them (33%) look for new brands through social media, and half of millennials (51%) research products or services. About 29% of the millennials know about new brands or products through advertisements on social media, and nearly half of the respondents (48%) study products through social networks.

Going to social media for inspiration is not unique to Millennials. According to a previous global survey by PwC, 37% of consumers find their buying inspiration through social networks. Moreover, a recent GfK study also found that the proportion of American consumers who actually shop on social media is rising.

Video is also an effective way to inspire millennials to buy, and video on social media is a popular source of inspiration.

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