The following is the Network media report for the third quarter of 2021 From GP Bullhound recommended by recordtrend.com. And this article belongs to the classification: research report, Network entertainment.
Mobile game growth in 2021 press the pause button
▪ The value of the global video game industry has declined for the first time since 2012. According to the prediction of newzoo, an E-sports and game data company, the industry will shrink by about 1% from $177.8 billion in 2020.
▪ The short-term fluctuation of growth is expected to continue until 2021, and the growth is expected to recover in 2025. At present, it is estimated that it will exceed US $200 billion in 2023.
High difficulty setting
▪ With the implementation of social restrictions in 2020, public interest has shifted to indoor entertainment. Games are an obvious beneficiary, adding 1.5 hours of game time per user.
Advertising technology companies return to the open market
▪ The number of transactions and public offerings of advertising technology companies has been rising this year. According to Axios, the trading volume of the industry has increased by about three times over last year, which is a sign of the health of the industry. People are worried that the industry will decline with the disappearance of third-party cookies.
▪ The surge of games, streaming media and e-commerce brought by the new crown pandemic has led to a sharp rebound in the advertising industry; Although a world without cookies was initially thought to cause damage to advertising technology companies, it also brought new vitality, innovation and investment interest to the industry.
▪ In 2020, the valuation of advertising technology soared, greatly surpassing NASDAQ and other data providers. However, the valuation has declined since March 2021.
▪ Although public shareholders renewed their interest in advertising and marketing technology companies, the stock performance was mixed. Some companies began to rise from the historical high in 2020, but several companies fell.
The reshaping of China’s educational technology and game space has created new opportunities
▪ Considering that the cost and pressure of elite education hinder the birth rate, the Chinese government has begun to crack down on the online and offline profitable after-school counseling industry, limiting the profitability, financing or listing ability of these companies.
▪ Inevitably, most educational technology start-ups have been hit hard. However, on the basis of short-term uncertainty, long-term positive factors can be created.
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