The following is the Network service industry report in the first quarter of 2022 From GP Bullhound recommended by recordtrend.com. And this article belongs to the classification: research report, network service.
GP bullhound released the “first quarter 2022 network service industry report”, and the main trends include:
Automation technology brings advantages to creative production
The proliferation of digital channels has accelerated the demand for fast and efficient creative production
Content creation is considered to be the main challenge facing marketers today
▪ Consumers need more personalized experiences. A large number of data generated by today’s digital priority lifestyle show marketers clear signals of consumers’ preferences, demographic attributes and intentions.
Technology is a key driver of recent acquisitions and investment activities
Flexibility in large-scale automated content creation is a key differentiator
▪ In recent months, the requirements for creative strength and powerful technology continue to define trading activities, and the investment in technologies and services to meet the needs of marketing operation automation and innovation is the focus.
Large scale enterprises continue to drive cloud demand
AWS, GCP, IBM and azure provide enterprises with scalable cloud computing services
AWS dominates the market with 32% market share, and the four major enterprises account for 2/3 of the expenditure
▪ The global cloud computing market will reach US $369billion in 2021. It is estimated that the compound annual growth rate will be 15.7% by 2030.
As the demand for super large-scale capabilities continues to grow, strategic mergers and acquisitions in the cloud continue
In order to maximize the return of transformation projects, professional technical expertise is required
▪ Due to the popularity of cloud computing, the ecosystem of service and engineering providers is booming, which creates sufficient integration and strategic acquisitions for larger participants.
Headless is changing marketing and business
Next generation platform integration driven by headless innovation
Digital transformation emphasizes seamless, consistent brand and omni channel user experience
▪ Headless technology supports the seamless integration of any front-end framework with traditional content management and business systems, and allows various customizations compared with the traditional model subject to a specific single platform.
E-commerce and marketing service providers benefit from headless Technology
Headless market only accounts for a small part of CMS and e-commerce software market
▪ In 2021, the global CMS market value is about $44billion, while the headless CMS (content management system) market is estimated to be about $400million, but it is expected to grow rapidly at a compound annual growth rate of 23%.
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