The following is the New brand mentality and marketing growth methodology From Treasure new brand growth white paper recommended by recordtrend.com. And this article belongs to the classification: Boston Consulting, research report, network marketing.
New people call for new brands, which is the premise of this paper.
According to tmall data, new consumption has become a trend, with hundreds of millions of users. The growth rate of the whole market population is 40%, and the growth rate of generation Z population is 60%, which is irresistible. Under the influence of generation Z, new women and new youth, all kinds of new brands are coming. However, it is not enough to have new people alone. Mature infrastructure is needed to accelerate the growth of new brands.
It seems that the industry is booming, but the crisis is also around.
According to tmall data, behind the prosperity of new brands are the ice and fire. Some of them are making great progress, while others are struggling. The one-year survival rate is less than 50%. However, if we survive, we will have a chance to have an outbreak.
In order to help more new brands survive the one-year period and move towards the explosive rising curve, tmall treasure new brands, together with the world’s top Boston Consulting Company (hereinafter referred to as BCG), jointly launched the white paper on new brand growth. Based on the deep new brand mental model, we hope to help new brands grow scientifically through the phased quantitative scientific methodology, so that the growth can be traced.
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