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The following is the New US consumer report 2020 From GWI recommended by recordtrend.com. And this article belongs to the classification: GWI, research report, network marketing.
GWI released a new report, “new American consumer.”. Nine percent of American consumers feel that they are representative in advertising. For an industry that pays so much time, money and talent to consumers, the ratio is shockingly low, indicating that it is significantly inefficient. But why is there such a disconnect between the main message and the reality of American advertising?
The answer is to understand how American consumers have changed over the past few years, and how culture has continued to evolve.
From the rise of multi generational families to the concept of cross cutting, to the changing nature of the “American Dream”, many aspects of life are changing.
Understanding this change is critical for both brands and media companies. And, as the sentiment of thousands of American consumers shows, marketers don’t understand enough.
For a long time, “nuclear family” has been the standard image in American culture and advertising, but the reality of how consumers share the family is diverse. For years, Americans have been building their lives and families outside of traditional structures. These also grow with certain factors, such as the impact of immigrant culture and the different priorities of young Americans.
As brands seek to connect with modern parents, grandparents and connected people, they need to remember how these roles and the values around them change.
27% of single Americans are currently using online dating services or apps. For single millennials and generation Z, the proportion has risen to nearly one-third.
A quarter of American parents with children are single parent families.
27% of LGBTQ + Americans are parents. Among non white LGBTQ + groups, the proportion is even higher; 35% of African Americans and 34% of Hispanic LGBTQ + Americans have one or more children.
By 2060, Hispanics accounted for 28% of the total population of the United States.
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