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News, media and technology trends report 2021 From Nic Newman is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

The following is the News, media and technology trends report 2021 From Nic Newman recommended by And this article belongs to the classification: artificial intelligence, News portal, research report.

NIC Newman released the 2021 news, media and technology trends report, which investigates how media leaders view the coming year:

The novel coronavirus pneumonia has accelerated their digital transformation program by 76% of editors, chief executives and network media leaders.

76% of respondents believe that promoting digital subscription is an important or very important source of revenue, ahead of display advertising and native advertising.

Overall, the majority of respondents (73%) are confident about their company’s prospects in the coming year, but fewer (53%) are confident about the future of journalism.

Publishers seem to have more confidence in government support than at this time last year. 36% of the respondents thought that policy intervention might help. 47% of respondents thought intervention would make no difference, while another 17% said they might make things worse.

About half (48%) of the respondents thought that only a small number of “high-quality” news organizations should get money, and 32% preferred usage based systems. Publishers also believe that technology and social media platforms can support journalism.

According to the survey, audience and data insight (74%), multidisciplinary teams (68%) and learning from other media companies (48%) were considered the best ways to generate new ideas, compared with 26% at the top leadership level.

93% of respondents said product managers play a key role in coordinating and shaping digital innovation, but less than half (43%) said their companies well understand this.

69% of respondents said AI technology will have the biggest impact on journalism in the next five years, ahead of 5g (18%) and new devices (9%).

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