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News, media and technology trends report 2021 From Nic Newman

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The following is the News, media and technology trends report 2021 From Nic Newman recommended by recordtrend.com. And this article belongs to the classification: artificial intelligence, News portal, research report.

NIC Newman released the 2021 news, media and technology trends report, which investigates how media leaders view the coming year:

The novel coronavirus pneumonia has accelerated their digital transformation program by 76% of editors, chief executives and network media leaders.

76% of respondents believe that promoting digital subscription is an important or very important source of revenue, ahead of display advertising and native advertising.

Overall, the majority of respondents (73%) are confident about their company’s prospects in the coming year, but fewer (53%) are confident about the future of journalism.

Publishers seem to have more confidence in government support than at this time last year. 36% of the respondents thought that policy intervention might help. 47% of respondents thought intervention would make no difference, while another 17% said they might make things worse.

About half (48%) of the respondents thought that only a small number of “high-quality” news organizations should get money, and 32% preferred usage based systems. Publishers also believe that technology and social media platforms can support journalism.

According to the survey, audience and data insight (74%), multidisciplinary teams (68%) and learning from other media companies (48%) were considered the best ways to generate new ideas, compared with 26% at the top leadership level.

93% of respondents said product managers play a key role in coordinating and shaping digital innovation, but less than half (43%) said their companies well understand this.

69% of respondents said AI technology will have the biggest impact on journalism in the next five years, ahead of 5g (18%) and new devices (9%).

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