The following is the Online advertising ecosystem report 2020 From IAB. recommended by recordtrend.com. And this article belongs to the classification: IAB., research report, network marketing.
IAB has released the “report of online advertising ecosystem in 2020”, which analyzes the success of consumer centered in the future.
Focus on consumers
With the increasing competition for consumers’ time, attention and money, enterprises will find it imperative to put consumers first, otherwise they may be robbed of customers by competitors. During the new crown pandemic, the journey of consumers changed. Consumers will think about how to deal with enterprises and trust in data.
Many brands and publishers need to think about how to attract consumers in different ways, and must improve the level of consumer value exchange to maintain its feasibility.
Retail media is at the forefront of achieving direct business results.
When defining and adopting the future consumer identity and attribution model, there are risks and opportunities, resulting in direct consumer oriented demand.
Once the epidemic is under control, the number of people going out for entertainment and travel is expected to surge, but the adoption and acceleration of digital behavior is expected to continue.
Many industry leaders worry that key industry participants are not prepared for the disappearance of third-party cookies and identifiers.
Releasing the impact of digital advertising to support ecosystem change
There will be more and more advertisements that can achieve direct business results. The form of advertising and getting the right experience are considered to be the basis for protecting current revenue and promoting growth.
Industry leaders are divided about the future role of agents: some expect agents to play a role in helping marketers and brands navigate the ecosystem. Others argue that while institutions still work, the complexity of managing brand / marketer data in a broader ecosystem context does not support outsourcing spending decisions entirely to institutions.
Other industry considerations and requirements
Marketers must address the obvious flaws of digital media, including hate speech, misinformation, fraud and so on.
Organizations in the Internet value chain must take care of the consumers they contact. Creating an online environment where both consumers and businesses thrive requires mutually beneficial solutions.
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