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Online consumer report 2021 From salesman

The following is the Online consumer report 2021 From salesman recommended by And this article belongs to the classification: research report, network marketing.

A continuous series of crises have affected all aspects of life, including the fundamental change of customer and brand contact. Empathy, personalization, convenience and digital transformation are the key to customer relationship.

1. In crisis, customer relationship is very important

The novel coronavirus pneumonia has subverted the relationship between customers and brands. In this era of uncertainty and chaos, brands have the opportunity to strengthen and rebuild trust with new and loyal customers. 90% of customers said that the company’s behavior in the crisis showed its credibility.

2. Understanding and convenience bring differentiation

When everyone is moving forward in change and uncertainty, it becomes more important to sympathize with and support customers’ unique needs, expectations and challenges, such as providing a convenient and interconnected experience. 54% of customers feel that sales, service and marketing do not share information.

3. Digitalization is imperative

As customers develop new habits, digital priority will continue for a long time. With the improvement of digital participation, customers expect the company to operate digitally and realize multi-channel and close contact interaction. This largely depends on the use of personal information, and customers demand greater transparency and management. Thanks to covid-19, 88% of customers want the company to speed up the digital process.

4. Customers require brands to show their value

The social, economic and ecological problems should be settled long ago, and the society is calling on enterprises to do their part to correct the mistakes. If we don’t pay attention to the responsibility to people other than shareholders, it will threaten the bottom line. 86% of customers said that the company’s social role is changing.

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