The following is the Online consumer trend report 2021 From Econsultancy recommended by recordtrend.com. And this article belongs to the classification: Econsultancy, research report, Online shopping.
Econsultancy released the “2021 online consumer trend report”. More than half of consumers are willing to share data with brands in exchange for better services.
In terms of brands trying to interact with consumers, the distinction between cool and terror is relatively vague. 74% of consumers think it’s cool when a brand or retailer makes suggestions based on past purchases; 54% of consumers were happy to receive email reminders or advertisements for abandoned products in the shopping cart.
However, when consumers see ads on social media that are personalized based on their shopping history on other platforms, they feel creepy (52%).
Finally, about 72% said it was creepy to receive ads from companies they didn’t know based on their location data; Others said they were thrilled to see ads about products they talked about near smart devices (69%) or those tracked by devices (66%).
The study found that the majority of respondents used the exchange of personal and preference data as an opportunity for early or exclusive access (80%) or reward (79%). They also use discounts or coupons (53%) and membership points / rewards (46%) as the value of the exchange data.
Respondents also tend to believe that some industries use their data for personalized marketing. Food / grocery shopping (44%) and catering (39%) were the most trusted industries, while gaming and gambling were only trusted by 17% of consumers.
Finally, 27% of consumers installed ad blocking apps, while others purchased high-quality Internet security software (22%) or used privacy mode on pre installed browsers (22%).
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