The following is the Pinduoduo content sponsorship Analysis Report From Yi en recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing, Yien consulting.
Pinduoduo released its financial report for the fourth quarter and the whole year of 2020. According to the financial report, by the end of 2020, the number of active buyers of pinduoduo platform reached 788 million, becoming the largest e-commerce platform with active users in China. With its original and novel mode, pinduoduo has a place in the competition of e-commerce giants. In order to seize the market, the film and television soft broadcasting has become an important means of e-commerce marketing. The head e-commerce brands pay more attention to the variety content marketing, mainly focusing on “naming”. In the past three years, pinduoduo’s soft broadcast has focused on the layout of variety shows of front-line satellite TV. In 2020, pinduoduo will launch 11 variety shows, 90% of which will be launched in Hunan Satellite TV. In depth cooperation will be made to build the “super night” Shopping Festival party brand. The implantation environment has a high degree of matching with the brand, greatly strengthening the brand exposure in a short time, and effectively improving the user conversion rate. In the competitive market environment, diversified content marketing can further enhance consumers’ brand awareness and reputation.
This time, based on the data of marketing think tank, Yien released the analysis report of pinduoduo content sponsorship, which interprets pinduoduo’s soft broadcast launch strategy from three aspects: the overview of pinduoduo content sponsorship, the analysis of pinduoduo content sponsorship in 2020 and the comparative analysis of e-commerce industry’s soft broadcast launch, in order to provide valuable reference for the industry.
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