The following is the Q1 xiaohongshu underwear category marketing report in 2021 From Drow number family recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
With the popularity of “she economy”, women’s consumption concept has changed from “please others” to “please themselves”, and the consumption motivation has changed from external social pressure to active enjoyment of social pleasure in the process of consumption. Among them, women’s underwear, known as the “last piece of cake” in the clothing market, has become a new show. The emerging underwear brands represented by ubras, jiaonei, Neiwai, Neiwai, and fudge pie are favored by consumers. Digging deep into the needs of consumers, customizing vertical subdivision products, and supplemented by accurate marketing methods, have become the trump formula for them to go out of the circle. As a word-of-mouth marketing sharing platform with grass planting nature, little red book is undoubtedly an important marketing position for these emerging underwear brands.
Based on this, this report aims to find the characteristics and opportunities of xiaohongshu underwear category, analyze the brand marketing methods of the category head, know the pain points, itching points and needs of consumers by capturing the real-time information of xiaohongshu underwear category, so as to provide clearer guidance for the marketing promotion of underwear brands in xiaohongshu, and help more underwear enterprises to form effective communication with consumers Stand out in the competitive market.
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