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Q3 social media trends report 2020 From Social-bakers

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The following is the Q3 social media trends report 2020 From Social-bakers recommended by recordtrend.com. And this article belongs to the classification: socialbakers, research report, network marketing.

Social media advertising spending rose sharply in the third quarter of 2020, indicating that marketers still have healthy trust in the effectiveness of digital channels.

This year, viewers have turned their attention to digital channels. This is both a challenge and an opportunity for the brand. Marketers who closely monitor, measure, and improve their digital audience experience will benefit. Data show that social media plays an important role in the rebound in advertising spending. In addition, people spend more time on social channels, which also affects the marketing of that channel.

Global advertising spending surged in the third quarter

In the third quarter, global advertising spending increased by 56.4% month on month. By the end of the quarter, average global spending was almost double the lowest point of the pandemic at the end of March.

The most significant growth was in North America, where spending rose 61.7% in the third quarter. Part of the reason was the decline in Facebook’s advertising boycott at the end of the second quarter. What’s more, marketers who gave up paid advertising came back, leading to a surge.

Facebook ads proliferate in North America

According to socialmakers, global Facebook advertising coverage increased by 12.3% year-on-year in the third quarter of 2020. In North America, Facebook advertising coverage increased by 134.9% compared with last year; in Latin America, it increased by 49.7%. Other regions with significant growth included Western Europe (up 31.3%) and Central America (up 31.2%).

Long videos do better on Facebook

According to socialmakers, longer videos on Facebook have the best overall performance and the biggest impact in 2020. The coverage rate of super long video over 5 minutes is the best, which is 70.4% higher than that of the second longest video.

However, the effect of large videos has been declining over the past seven months. In the third quarter of 2020, the best performance index for long video (over 65.194 seconds but less than 5 minutes) is 23.2%.

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