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Report on business to consumer e-commerce index in 2020 From United Nations Conference on Trade and development

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The report of “business to consumer e-commerce index 2020” issued by the United Nations Conference on Trade and development points out that Europe is still the most prepared region in e-commerce, but the huge gap between the least prepared countries and them needs to be bridged by solving the weaknesses of these countries, so as to bring the benefits of digital transformation to more people.

The report points out that for the first time, Switzerland ranks first in this business to consumer e-commerce index, ahead of the Netherlands. In 2019, 97% of the population in Switzerland will use the Internet. In the top 10, the only non European economies are Singapore, which ranks fourth, and Hong Kong, China, which ranks tenth.

The index measures online shopping readiness in 152 countries with a global e-commerce valuation of $4.4 trillion in 2018, an increase of 7% over the previous year. Ratings relate to access to secure Internet servers, the reliability of postal services and infrastructure, and the proportion of people who use the Internet and have accounts with financial institutions or mobile payment providers.

Developing countries: leading in Asia

The top 10 developing countries are all from Asia. On the other hand, 18 of the 20 lowest ranked countries are least developed countries.

China and the United States, the world’s two largest business to consumer e-commerce markets, rank 55th and 12th respectively. Although both countries are in the leading position in many absolute measures, they are lagging behind in relative comparison. For example, the Internet penetration rate of the United States is lower than that of any of the top ten countries, while China ranks 87th in the world. In terms of penetration rate of online shopping, the United States ranks 12th and China 33rd.

“The gap in e-commerce is still very large,” said shamika n. Sirimanne, head of the Department responsible for the preparation of the annual index at UNCTAD. Even in the G-20 countries, the extent to which people shop online ranges from 3% in India to 87% in the UK. “

The Internet is playing an increasingly important and irreplaceable role.

In addition, in Canada, the United States and 10 European countries, more than 70% of adults shop online. But in most low – and middle-income countries, it is well below 10%.

‘the new crown pandemic forces us to make sure as soon as possible that backward countries can catch up and improve their readiness for e-commerce, ‘Mr. Slimani said. The index emphasizes that the government needs to do more to ensure that more people can take advantage of the opportunities brought about by e-commerce.

Changes in rankings in 2020

Hong Kong, China replaced Australia in the top 10. Oman has replaced Turkey in the top ten developing economies.

Algeria, Brazil, Ghana and Laos were the four countries with the largest increase in index scores, and their scores increased by at least 5 points, mainly due to the significant improvement of postal reliability.

Costa Rica replaced Chile as the best performing country in Latin America and the Caribbean. Mauritius scored the highest in sub Saharan Africa, while Belarus again scored the highest in the economies in transition.

Special attention to Latin America and the Caribbean

The 2020 index conducts a detailed study of Latin America and the Caribbean, which accounts for 9% of the global population aged 15 and above and 11% of the world’s Internet users. However, in 2019, the number of online shoppers in the region is only 6% of the global total.

Five countries account for 92 per cent of online shoppers in the region, higher than the 72 per cent of its population, according to the report. Postal unreliability is the biggest weakness in the region’s e-commerce infrastructure, especially in the Caribbean.

Globally, the new crown pandemic has promoted online shopping in the region. For example, 7.3 million Brazilians were shopping online for the first time during the pandemic. In Argentina, the number of people shopping online for the first time during the pandemic is equivalent to 30% of the number of people shopping online in 2019.

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