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Report on collaborative data solutions in 2021 From Winterberry Group

The following is the Report on collaborative data solutions in 2021 From Winterberry Group recommended by recordtrend.com. And this article belongs to the classification: big data, Data industry, research report.

Winterberry group released a new report “collaborative data solutions”. As privacy regulations become more and more common, the new post cookie era forces people to rethink how to best optimize revenue and achieve consistent consumer interaction among various channels.

In Europe, many people are turning to collaborative data solutions; in the United States, such solutions are increasingly being adopted. These solutions go beyond the new post cookie identity alternatives and cover a more comprehensive way of collaboration between brands, media owners, data owners and technology companies serving them. These solutions cover:

Data co-ops (data co-ops), which provides first-party data for multiple brands, can obtain second-party data for insight and measurement; in some models, cooperatives can apply these insights and models to third-party data to target audiences.

Data markets and exchanges where owners can exchange data for use with third-party solutions or for further analysis beyond marketing use cases. Exchange or authorization is also based on permissions and extracts or mixes and exports recompiled files in a one-to-one manner.

Technology data environment, designed to promote companies and partners to obtain the highest level of privacy and security. These data environments do not replace CDP as the primary storage of first-party data, but complement it and provide neutral solutions to help partners share data.

Cooperation and collaboration are nothing new. A survey of brand marketers conducted in November 2020 showed that 81% of American consumers and 70% of British consumers are currently sharing data or intend to share it, indicating that the market is developing in an all-round way towards cooperation.

In short, research shows that there will be a surge of collaborative solutions between and within enterprises in the future.

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