The following is the Report on innovation trend of Chinese pharmacies in 2021 From Yiou think tank recommended by recordtrend.com. And this article belongs to the classification: Medical health, research report.
With the deepening of the new medical reform, retail pharmacies are also playing a more and more important role in drug retail terminals. In the tide of digital transformation, Chinese pharmacies have gradually ended the independent development of physical pharmacies and pharmaceutical e-commerce in the era of “drugstore 1.0”, and entered the development stage of “drugstore 2.0” integrating physical pharmacies and pharmaceutical e-commerce offline.
EU billion think tank released the report on the innovation trend of Chinese pharmacies in 2021 to explore the industry through industry information sorting, online pharmacy owner research, enterprise expert interviews and other means. By studying the development status of the industry, insight into the pain points of pharmacies, dismantling the four links of digital intelligence and upgrading, and predicting the future innovation trend, we hope to provide reference for practitioners.
The chain rate of pharmacies in China has reached 56.4%, and the value of retail pharmacies is prominent in drug retail terminals, gradually entering the era of “pharmacy 2.0” with the integration of online and offline
Small and medium-sized pharmacies face multiple challenges, which are mainly reflected in difficult procurement (high procurement price and few categories), weak marketing (single marketing activity), poor management (extensive management and weak digital intelligence system). Pharmacies need to strengthen diversified operation and improve in-depth capacity-building such as pharmaceutical services in the future
To adapt to the trend of “drugstore 2.0”, drugstores need to realize digital intelligence upgrading in four links: procurement, management, marketing and service
Looking forward to the future, Chinese pharmacies show four innovation trends: ecological integration, model innovation, business transformation and diversified services
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