Mobile gamesresearch report

Report on mobile game of puzzle in 2020 From Rosky & adtiming

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The following is the Report on mobile game of puzzle in 2020 From Rosky & adtiming recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile games.

Recently, rosky and adtiming, an intelligent mobile marketing platform, continue to communicate on xtiming project, which helps small and medium-sized game developers to launch their original content to the sea, and obtain their internal information “2020 Research Report on puzzle mobile travel”. This report is based on the data analysis and case analysis, combined with the data purchased by adtiming, and with reference to the third-party materials such as the public reports of world-famous market research institutions and mobile game media channels. Based on the analysis of the development process and classification of puzzle mobile games, this paper looks for 400 + popular puzzle mobile games from 2019 to 2020, and studies the core / extension play method, art / music quality, interaction / level design, monetary system and peripheral system, cash system, etc. based on the download amount and daily active users from August 31, 2019 to August 31, 2020, This paper analyzes the design ideas of puzzle mobile games.

The full report can be obtained by adding the QR code of the person in charge of adtiming

1、 The development of puzzle mobile games

2011-2015: answering questions, word solving puzzles, connecting pipes and figure puzzles are the categories with early appearance and strong continuity in popularity. Trivia crack and picture cross, which were popular at that time, are still the mainstream in the category. In addition, the Dumbfounded2, which landed and hot in mainland China, exported overseas in 2019 and set off an upsurge of swerve.

2016-2017: a large number of word puzzle games are pouring in, such as the development of “connecting words” and “Scrabble”. Painting coloring, graphic mosaic and (similar) Tetris in this period of popular art style are more retro and simple. For example, painting color is still pixel or cartoon style, graphic mosaic is 2D traditional mosaic, (class) Tetris painting style is black and white pixels.

2018: mature categories such as answer questions and word puzzles begin to face new competition: the entrance of IP supported games and the “simulated dress up +” fusion play method takes off; while painting and coloring have a new upgrade. Happy color raises the basic level of category implosion with exquisite art and advanced canvas.

2019: Super leisure breaks out, popular physics puzzles (sand balls), new ways of playing sort it 3D and amaze! Come out. “Brain out” and “find out” produced by windeye technology ignited the brain teaser and eye test category respectively, and “brain out” opened the curtain of brain teaser play to become popular.

2020: the new categories include: physics puzzle solving – labeling, plot solving, theme nesting collection, sorting to classification, and charging theme planning; and the new core of old categories: Super leisure to color filling, and super leisure to graphic splicing; originated in 2019, there are still a large number of new tourists entering the track in 2020, including: physical puzzle solving – rope puzzle solving, drawing line parking theme Delimit, classify and think fast. In general, super leisure dominates the market with puzzle games, and the themes and playing methods of new tours are innovative.

Summary of the development characteristics of key categories of puzzle mobile games:

Answer: because most of the game audiences are 35 +, the old games are more favored by the market, and the popularity is enduring, and some offline variety shows are supported by IP. In recent years, the emergence of several popular new travel are in the play of a large degree of innovation (guessing characters or “bet” problem-solving).

Word puzzles: popular play for “line words” and “limited alphabetic words + score”. In addition, there are also fusion games such as “word puzzle + simulation dress up”. Because there are few creative points that can be integrated and the previous popular games are polished in various aspects, the current head products of this category are mostly old tourists.

Painting: the current pop up of coloring game appears between 2017 and 2018 (happy color), while the pop up of graffiti game appears between 2019 and 2020. Graffiti play developed from “you draw and I guess” to “drawing speed according to clues”, and then to “drawing props for characters in the game”.

Eye test: most of them are looking for different games, which are the most classic. However, games like June’s journey, which are polished and refined to find hidden objects, are also particularly popular. In addition, the recent new tour “find out” integrates all kinds of popular playing methods under this category, and satisfies a wider audience with rich playing methods.

Brain twists: the game originated in China. After several years of domestic popularity, it began to export culture. With “brain out” and “brain test” as the main carriers, it nurtured the overseas market and quickly detonated the whole puzzle Market, becoming a well deserved hot black horse category in the past two years.

Physics puzzle: in recent years, the game belongs to the super leisure as the carrier of turning red, but some seemingly new playing methods actually have their original body. In the early years, there was a rope cutting game with frog as the theme in cut the rope, corresponding to the current core play method remains unchanged, and the level difficulty and picture is lighter. Similar examples include the drawing pin, originally known as splash canyon.

Graphic mosaic: development from simple to complex, and then to simple. 2D traditional jigsaw puzzle (leisure) – 3D model mosaic (casual) – Jigsaw Puzzle (super casual).

2、 Basic situation of puzzle mobile games

In addition to Indonesia, the popularity of puzzle hand Games has steadily increased in all regions except Indonesia; the United States and India have the largest number of visitors, and Vietnam has the best growth in download volume.

The most significant increase in the number of plot puzzle downloads; physics puzzle solving, brain teaser and word puzzle solving ranked the top three.

On the contrary, the effect of answering questions, connecting pipes and terror independent middle and long stay is good.

Lion studios, easybrain and saygames are top 3 manufacturers of puzzle mobile games.

Summary of the general situation of puzzle mobile games

The United States is the largest flow pool for puzzle hand games. In addition to the United States, Southeast Asia’s India (the second hottest) and Vietnam (the highest heat rise) and Latin America’s Brazil (the third) are all the favorite destinations for puzzle head games. In addition, Russia and Mexico (with heat growth of more than 30%) also have potential. Indonesia, like India, has a huge population base, but is now facing a slight peak in the number of downloads.

Plot puzzle solving is the largest dark horse category in 2020, which not only has the highest heat increase, but also ranks in the top 5 of the total category download volume relying on only two games, and helps lion studios become a well deserved hot top 1 manufacturer. However, the problem of the plot puzzle game is that the amount of buying is large, but the conversion of daily and monthly live users is slightly poor.

On the contrary, due to the high playability, the game of answering questions, connecting pipes and terror independent games performed well in the transformation effect of winning customers. In addition to the categories mentioned above, the conversion of other categories from purchase volume to daily and monthly living is maintained at a normal level.

Physics puzzles, brain twists and word puzzles contribute to the main flow of the puzzle Market. Among them, the high popularity of physics puzzle solving is due to its high coverage, including rope puzzle solving, sand scraping, pin pulling and other subdivision playing methods; brain twists, since “brain out” and “brain test” became popular, a large number of games with the same playing method entered the market, and achieved remarkable results; word puzzle solving is a classic game, which has always maintained a stable market popularity.

Among the head manufacturers, there are those who have been ranked in the top 15 by only one popular model (Scrabble go), those who occupy the front by mastering a category (Unico Studio – brain teaser), and those who rely on market sensitivity and constantly follow the trend to bring forth new ideas to maintain popularity (good job games).

3、 A summary of the characteristics of puzzle mobile games

1. Core playing method: theme differentiation, creative breakthrough point of playing method, and nuclear subtraction.

Products with the same core play method as mainstream games will show differences in theme (for example, gangster theme in hitmasters and hero rescue theme in hero rescue).

2. Extended play: it needs to be opened at a specific node of the core play method; it can be added in version iteration.

When the diversity of the key cards in the core game is difficult to enrich and the players are easy to feel tired, it is the key to ensure the players’ medium and long-term retention to consider the extended playing method. Especially in the iteration of the game version, the addition of extended play method is conducive to lengthening the life cycle of existing players.

3. Art and music quality: corresponding to the theme, the plot / eyesight games should pay attention to the details polishing.

The types of art and music should match the game theme and user type. For example, mind twists and other Jumping Games that require a wide opening of brain holes have an artistic style of funny and cartoon lines and lively music. For example, in wordscapes, because the user portrait is a middle-aged person aged 35 + years old, the background materials are all “natural scenery pictures” which are highly accepted by this group of people, and the background music also adopts a soothing and soft melody.

4. Interaction design: physics puzzle game should pay attention to the accuracy, instantaneity and animation feedback effect of interaction.

The more simple the picture, the more simple the game needs to be polished in the details of interaction design, so that the player’s experience is more smooth, which is also the key to determine competitiveness.

5. Level design: the combination of difficulty and ease, relaxation degree; the richness of the number of levels determines the length of the game.

The richness of the level largely determines the quality of long-term retention data in the game. For example, under the category of eyesight test, differences takes 10000 + levels as its selling point, achieving 36% three-day stay and 29% seven-day stay. The main reason for the poor performance of color roll 3D under the color filling category is that “the level is highly repetitive after 100 levels” or “the player can pass all the passes within one day according to the player’s feedback”.

6. Level design: the player can take the initiative to control the level difficulty, so as to avoid the sense of dullness (too easy) or frustration (too difficult).

By giving players more choices, some games will give the initiative to control the level difficulty. For example, in the answer game《 Trivia.io 》In the form of bets, the right and wrong risks of players’ answers are dispersed, and the system can also give the questions in each difficulty span, so there is no need to worry about the impact of too simple / too difficult on the player’s experience. In the eye test game “find out”, although it is difficult to find all the items, players can enter the next level when they reach the one star pass standard (for example, find 50% of the items). There is no need to worry about the situation of the card. In the coloring game “paint dropper”, high challenge playing method only pops up randomly. Players can choose to challenge or not, which does not affect the difficulty of the overall level.

7. Reward design: it is divided into monetary reward, gift pack promotion, treasure box opening, specific reward level and non-material reward.

Most games will include basic currency rewards after customs clearance, as well as gold coins or diamonds.

8. Currency system: the consumption of exchange skin is increasing in “n + X”; a few games have no currency design.

Some games will design two sets of currency systems (usually in the form of gold coins and diamonds), and the consumption of each currency system is different. For example, in the《 Trivia.io 》The gold coin plays a role in the core play, and the diamond acts in the peripheral system.

9. Peripheral system: including skin, check-in, achievement, etc

Except for games with extremely single playing methods and elements (such as fit’em all and color fill 3D), daily check-in is the standard setting for most games. Players can receive money, props, skin and other rewards, aiming to encourage users to wake up users at least once a day.

10. Peripheral system: there are also more complex systems such as simulated dressing / operation, which have high requirements on fine arts and can install more advertising spaces.

In addition to the basic skin system, there are also more complex simulation operations like hitmasters or sand balls, or find out. The addition of such peripheral systems can greatly improve the game’s playability and player’s sense of purpose. At the same time, they are also the most intensive places where advertising spaces / demand points appear. However, compared with skin, this kind of peripheral system has higher requirements on artistic quality and even numerical design, because the integrity and delicacy of “small world” determines whether the player has the motivation and desire to continuously unlock the various functions of the system whether it is dressed or operated.

11. Realization design: the banner is the standard configuration of most games, all located below.

Most of the puzzle mobile games adopt the mixed realization mode (even super leisure also provides the option of paying for advertising).

The advertising space forms in puzzle mobile games include banner, original, cross promotion, screen insertion, and incentive video.

Banner: almost all ads are located at the bottom of the game interface. Some games belong to “long-term in”, while some games only appear in gameplay interface.

Banner is the standard configuration for most puzzle mobile games. However, games such as hitmasters or save the girl with excellent art quality, many elements in the game and rich incentive / insert advertising space will choose to eliminate the banner advertisement, so as to reduce the interference to players and improve the visual quality of the game.

12. Realization design: cross promotion is widely adopted by large factories; the original advertisement is placed in the gate and the gate map to catch people’s attention.

Cross promotion: cross promotion is a kind of advertising form usually adopted by large factories with perfect product matrix, such as say games (sand balls), Voodoo (draw joust!), lion studios (save the girl), which is an efficient guide for their product matrix. Cross promotion usually appears on the settlement page or game home page.

Native: the location of the original advertisement is usually between the level chart and the level chart. The appearance of the original advertisement is not different from other level modules. Only the corner has the “ad” logo. The presentation form usually has high color saturation and rich color types, which can quickly catch the players’ eyes. It is suitable for products with high overall art quality and perfect and excellent interface design.

13. Realization design: the plug-in screen is a standard configuration for puzzle mobile games, with high playability. The early pop-up frequency of products with high playability is low, and the product with low playability is on the contrary.

Insert screen: it is the standard configuration for all puzzle mobile games. Each game in the plug-in pop-up frequency settings are different. For example, the pop-up frequency of drawing joust! Is 1-2 off / time, and the pop-up frequency of word puzzles game wordscapes is the same as above. For games with relatively long single game time like this, the interference of 1 ~ 2 off / time plug-in screen pop-up will not be too strong.

14. Realization design: the incentive advertising space related to core play method includes revenue doubling, jumping off and key resource acquisition.

Incentive: the higher the playability of the game and the richer the peripheral system, it means that the player has more demand points, and the addition of incentive advertising space has more placement position.

It is related to the core playing method: double the income (not applicable to games without money resources or small demand for money), jump the Customs (not applicable to non push customs games), and obtain the key resources in the game (in the game that provides money, money is an important resource). In games that don’t provide money, such as clues, are important resources.

15. Realization design: incentive advertising space can also be related to reward design and extended play.

Incentive: the higher the playability of the game and the richer the peripheral system, it means that the player has more demand points, and the addition of incentive advertising space has more placement position.

16. Realization design: the stimulation of peripheral system can not only promote the core playing method, but also act on the acquisition of skin.

Incentive: the higher the playability of the game and the richer the peripheral system, it means that the player has more demand points, and the addition of incentive advertising space has more placement position.

17. Realization design: Adventure advertising space is suitable for simulating the operation of peripheral system, and the reward content includes bonus, building / decoration elements or currency.

Related to the peripheral system: for the simulation operation / dressing peripheral system, these systems are easy to combine with the adventure type incentive advertising position. Random and limited time pop-up adventure advertising space, reward content is: 1) bonus, a certain period of time to increase the speed of revenue; 2) direct reward a large amount of money (because the cost of purchasing goods in the simulation operating system will continue to grow in the form of “n + X”, so the money that can be obtained is also dynamically increased; 3) the building / decoration elements in the system.

In addition to the adventure type of incentive advertising space, because the simulated business system usually has placement elements, so offline revenue doubling is the standard configuration. In addition, as these systems involve “opening up wasteland” (for example, to unlock new rooms, booths, etc.), advertising spaces will also be installed on “free unlocking”.

18. Access path: Android is larger than IOS, and the traffic distribution in the head area is more uniform.

In almost all cases, the IOS market of products in T1 is the main customer acquisition area (or all of them are T1 mature markets).

The order of customers of IOS is usually less than that of Android, and the strategy of most products in IOS is “mainly buy in the United States, supplemented by sales in other regions”; while the traffic distribution of the top 5 regions of Android platform is mostly relatively average, and there are few cases where more than 70% of the traffic in the United States is concentrated.

Although most of the time in the United States is the largest flow pool on IOS platform, it is not the case in Android platform. Even though the purchase volume of products was first tested by the United States, like “save the girl” and “brain out”, India and Indonesia are both the dark horses in the midfield, and the purchasing power has been strengthened all the way, surpassing the United States to become the largest flow pool. The huge population base and relatively low cost of acquiring customers in T3 area make them become the potential market for many manufacturers.

The peak of customer acquisition is usually within one month after the game is launched, and then the number of customers tends to be flat, which is more common in super leisure games.

4、 The category and case analysis of puzzle mobile games

1. Answering questions

Answer questions originated and prevailed in the United States, head products to the majority of classic games, but also a “black horse” to play innovative breakthrough.

The answer is a classic puzzle game originated from the United States, so the area where players gather most is the United States. The second and third place trivia crack and trivia crack2 were released as early as 2013 and 2018 respectively.

” Trivia.io 》It is a black horse in this category. In the past year, it has been popular with players because of its creative way of playing. As a super leisure game, it has reached 25% in seven days, which is the first remaining game of its kind.

And《 Trivia.io 》Similar to “whooo? 》It is also a game that breaks through the head of this category with the creativity of playing methods recently. Different from the traditional common sense quiz, the game is “guessing people”. Players can ask questions to the system and infer who the correct characters are based on the “yes” or “no” answers from the system.

In the United States, dau maintained a stable growth, and achieved a huge increase of more than 100% in mature markets in France and Germany. This method of playing in Latin America generally did not perform well, including Brazil, Mexico and Argentina, Japan live players have varying degrees of shrinkage.

2. Classification

Sort it 3D is the most popular, and the game is mainly popular in the United States.

Classified as new playing methods in the past year, “bubble sort colorpuzzle game” was the earliest game to be launched under this method (November 2019). One month later, sort it 3D was launched. After that, even though a large number of players were swarming into the track, it did not shake its head position, and its retained data was the best.

The retention data preference of this game is more than 50%, 34% for 3 days and 25% for 7 days (all except ball sort). GP store comments area feedback that the game’s advertising pop-up is too frequent, affecting the game experience.

The new play method usually chooses the United States to absorb, so the vast majority of players are concentrated in the United States. In addition, 40000-40000 players have gathered in the market of India and Brazil in the past 90 days.

3. Planning

The car themed play has led to the popularity of this category. For example, “park master” is for “drawing line parking” and “let me out” is “Huarong Road”. Moreover, the retained data of the former is up to 53%, while the latter reaches 54%. “Automobile Huarong Road” requires relatively high brain power and has good playability.

In addition, the game with charging theme represented by recharge master and recharge please! With planned charging line as the play method is also very popular in the market. The game has realized the rapid growth of daily life in the whole region, and it is in the stage of budding popularity in regions except the United States. The United States is the largest flow pool, achieving 204% month on month growth, followed by Dau in Brazil and India. In addition, the gains in Russia, China (IOS), and Mexico have been staggering.

4. Brain twists

Brain twists: the popularity of brain out and brain test has led to the development of this game.

“Brain out” and “brain test” launched in the second half of 2019 not only bring this unique play into the vision of overseas players, but also drive the development of the whole puzzle mobile game. Although the two games are similar in terms of traffic, the data retained by the former is much better than that of the latter, with 54% and 36% respectively for secondary stay and 3-day stay respectively. “Brain test 2” as the second generation is relatively poor. GP store comments that its advertising frequency is high and the duration of each time is long.

In addition to the United States gathering the largest flow pool and achieving 89% month on month growth, the game has also broken through 100% growth in India, Russia, China (IOS) and Brazil, and the daily living class ranks at the top. In addition, Mexico’s growth rate was the fastest, reaching 817%. Vietnam (- 3%) is the only area where dau has shrunk.

5. Plot solution

“Save the girl” this game opens a new chapter for the super leisure core puzzle playing method. At present, in the head market, the only games that focus on solving puzzles are plot puzzles. The only games that focus on “one out of two” are “save the girl” and “clue Hunter”, both produced by lion studios.

The retention of “clue Hunter” is better than “save the girl”, but the retention of both games is better, with more than 48% for each game.

Due to the two games online time are relatively close, so in each market are a black horse. Among them, such games are more popular in the United States, India, Brazil, Russia and Indonesia.

6. Solving puzzles in Physics

Physics puzzle solving: there are big differences in playing methods, so it can be divided into four sub categories; the rope theme is the most popular, and the drawing pin playing method is on the list with a large number of games.

Due to the great difference in the playing methods of physics puzzle solving, it is divided into four sub categories, namely rope, drawing sand, drawing pin and others. Among them, “rescue cut” under the rope play method gained the most downloads, followed by sand balls, which was launched in mid-2019. After more than a year’s test, the popularity of “rescue cut” is still rising. In addition, the performance of “go knots” under the rope playing method is equally excellent. Although it is both for solving puzzles with rope, its playing method is different from that of rescue cut. The former is to cut the rope, and the latter is to untie the entangled rope.

Although there are no hot games under the draw pin method, the advantage lies in the large number of games. A total of 12 games have been ranked in the top 30 list of puzzle category in the past six months, and the traffic distribution is relatively uniform. Games in other categories include happy glass, evergreen tree and fun board.

Most games stay at 50% or more, and the lowest is 46%. The three games with the best preserved data are pull the pin.

7. Physics puzzle solving: the popularity of label needle has increased most rapidly, and the main players of physical puzzle solving are active in the United States, India and Brazil.

As most of the games under the sand scraping method are old games before August 2019 or even 2014, the popularity of these games has declined to varying degrees in various regions. The heat trend of other games is the same (the flow of this game is mainly supported by happy glass, which was released in 2018).

The highest increase in popularity was in the label needle game, which was the most popular in the United States, and the fastest rise was in India (up 4232% month on month), followed by rope play, which achieved the fastest growth in Mexico (up 512% month on month).

Generally speaking, the popularity of physics puzzle solving is higher in the United States, Britain, India, Brazil and Russia.

8. Puzzle shooting

“Doddle dunk” and “ball pass 3D” are basketball themed games, while “Pong party 3D”, “bottle shooting game” and “cannon shot” are all elements with cups or bottles.

Hitmasters was highly praised after it was launched because of a series of factors such as gangster theme, strong killing pleasure and so on. It climbed to the top of category popularity and stayed more than 50% for the first time.

“Cannon shot” is the head game in the best retention rate, thanks to its rich level elements, the diversity of each level, and high playability.

Indian players generally prefer shooting games, so it is also the largest player pool of puzzle shooting, maintaining a steady growth of 3%. In addition, the game has achieved more than 100% growth in Brazil, Russia and France. Pakistan (-15%), mainland China (-15%) and Germany (-15%) are the areas with slight decline in DAU in the head region.

9. Painting

For the same category of painting, the retention of graffiti playing method is generally higher than that of coloring playing method, or because coloring playing method has many repeated operations, and requires players to invest more time and patience.

Graffiti has a wider audience, so the popularity of the first two games is much higher than that of coloring.

Coloring is mostly for leisure core, requiring players to spend a certain amount of time on the painting of each color block carefully. But there are also super leisure games such as “paint dropper”, which retains the fun of coloring. However, due to the low requirements for the fineness of color blocks, the promotion time of single level is shortened.

Most of the graffiti are simple strokes, including drawing props for game scenes / characters, drawing and guessing. Players have a high degree of control over the game.

Painting players gathered in the United States, Russia and Brazil, among which graffiti played a very good rise, most of which exceeded 100%, while dau of coloring game decreased slightly in Brazil (- 2%) and India (- 21%). Vietnam is a new market for graffiti.

10. Graphic mosaic

Under this method, only the top 1 game fit’em all is super leisure core, the others are leisure core. “Fit’em all” is a new tour in 2020. With the theme of jigsaw puzzle, diversified graphic design and simple and easy to use core play, fit’em all has been well received as soon as it is launched.

In addition to the jigsaw puzzle, there are also three-dimensional model mosaics (carpenter and Pocket World 3D), jigsaw puzzles and polysphere.

Most of them were more than 50%, and fit’em all and hexa jigsaw puzzle were the best. According to store reviews, “Jigsaw Puzzle Collection HD” does not survive well because the game often gets stuck.

Even though most of them are old tourists from 2017 to 2019, their popularity in the top 10 regions has achieved positive growth. Among them, the United States, China and India contributed the main players, and France achieved the fastest growth of dau (162%).

11. Color block filling

“Color fill 3D” was launched in 2019, and has been able to maintain the maximum number of downloads, and has opened a big gap with top2.

The top 2 games are all released by the manufacturer good job games, and the second one is the new game of taking over in 2020. In addition to the manufacturer, other top 7 games are contracted by popcore GmbH and voodoo.

The retention of color roll 3D is relatively poor, with the three remaining data at the bottom of the list, with only 44% for the second time. From the store reviews, players generally feedback that “customs clearance can be completed in one day” and “the content of the level starts to repeat after 100 passes”. Thin level design makes the retention poor.

As the color block filling is the hot super leisure play method in 2019, the dau will decline in the whole region by 2020, with Brazil (- 58%) and the UK (- 60%) having the most serious shrinkage.

12. Eye test

Under the eyesight test category, the main game is to find different ways to play. The head game is dominated by old games, supplemented by new games.

“Find out” was released in 2019. As soon as it was launched, it quickly surpassed many classic old tourists in the same category and ranked first. The game in the eye test on the basis of the brain hole play, so that its creative enough, playable high, stay up to 52%.

The second best selling point of find the differences 750 + levels is that there is no plug-in screen. All levels are unlocked at one time, and players can play any level. The game differences produced by easy brain has the highest retention reason or is related to its rich level design, up to 10000 + levels.

Eye test: dau achieved full category growth, which is more popular in the United States, China and Vietnam, with 2342% and 469% month on month increases in Indonesia and Mexico, respectively.

13. Word puzzles

Due to the serious homogenization of word puzzle products, it is difficult to have competitive innovation, so the flow distribution of head products is more uniform. Because of this, DL top 3 is still the old game released between 2016 and 2018.

“Guessing idioms crazily” is the only one on the list of “word puzzle + online earning” integrated game, mainly in China (IOS). Most of the players who play word puzzles are in the United States, followed by Brazil and China. With the exception of Russia (- 37%), Turkey (- 42%) and Brazil (- 2%) having shrunk slightly in the past 90 days, the popularity of the game has steadily increased in other regions, including 117% growth in China (IOS) due to the popularity of “online earning +” word games.

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