IAB.network marketingresearch report

Report on online targeted advertising in 2021 From IAB.

The following is the Report on online targeted advertising in 2021 From IAB. recommended by recordtrend.com. And this article belongs to the classification: IAB., research report, network marketing.

A new survey shows that Europeans understand and appreciate the advertising supported Internet, and three-quarters of them will choose the current experience rather than the experience that requires paying to access most websites and applications.

Why is it important

The report from IAB Europe points out that the subscription based model will result in news publishers, application developers and other content and service providers having to earn more money from the limited subscription user base.

In addition to limiting investment in R & D and innovation, this may also have potential social implications, as the sustainability of media is questioned: almost half of the respondents (45%) describe news media as “very important”, but only slightly more than a quarter are willing to pay for it (28%).

Other details

Nearly half of Europeans (48 per cent) said they would avoid paid subscriptions, thereby significantly reducing their Internet activity. Most people (78%) said they would reduce their network activities to some extent.

On average, there are less than five websites that each European subscribes to and pays to visit; 51% of Europeans are willing to subscribe to three or fewer websites or apps.

Most Europeans want most of the web services they currently use to pay no more than four euros a month for subscriptions.

Music streaming (51%) and email (50%) are the only sites and services most Europeans subscribe to. Less than one to three Europeans are willing to pay for weather forecasts (32%), financial content (31%), news (28%) or sports (26%).

75% of the respondents said they benefited from relevant and targeted advertising; 32% of respondents said they found advertisements “always” or “often” useful.

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