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Report on Q4 network media in 2020 From GP Bullhound

The following is the Report on Q4 network media in 2020 From GP Bullhound recommended by And this article belongs to the classification: research report, Network media, Network video.

Value added motivates rock stars

▪ Music copyright can be monetized through the licensing of streaming media, radio, film, television and advertising.

▪ A consortium led by Tencent bought an additional 10% stake in Universal Music Group. A year ago, Tencent bought a 10% stake from viveni, Universal’s parent company, and has the right to buy another 10%. The deal values Universal Music Group at about $37 billion.

2. Advertisers invest in games and podcasts to make up for the lack of TV coverage

▪ Only 33% of generation Z watch TV regularly, and the cable subscription rate of millennials is lower than that of Generation X and baby boomers.

▪ In 2020, Omnicom media group and spotify reached a podcast advertising agreement to spend $20 million in the second half of 2020. In 2021, podcast advertising revenue in the United States is expected to exceed $1 billion, an increase of 45% over 2020, covering more than 115 million podcast viewers.

3, novel coronavirus pneumonia benefits from social networking applications

▪ Consumer subscription software (CSS) got a lot of money this quarter.

▪ Calm, a well-known meditation app, raised $75 million at a valuation of $2 billion. In general, mental health applications will surge in 2020, soothing the hearts of nervous consumers and investors. In 2020, 60 million users downloaded calms, of which 2 million paid users paid $69.99 per year or $14.99 per month to access their services.

▪ In the field of outdoor fitness, strava raised $110 million in round f financing led by TCV and Sequoia in the fourth quarter. In addition, zwift, a California based indoor bike subscription service, received $450 million from KKR in exchange for a minority stake in its business. Surfline, a media company focused on providing surfers with surf coverage, real-time waves and weather forecasts, received $30 million from Chernin group in the fourth quarter.

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