The following is the Report on smart speakers in 2021 From Voicebot recommended by recordtrend.com. And this article belongs to the classification: Intelligent hardware, research report.
According to the latest voicebot survey, the number of consumers who want to buy their first smart speaker this year or next year has fallen sharply. In 2020, this figure is about one third less than the previous year.
However, even the expected growth based on the historical model will increase the penetration rate of smart speakers by 9% %- seventeen % To reach 37 . four %- forty . four % Market penetration. The reality is that the penetration rate of smart speakers in the United States has increased from 34% in early 2020 . four % Up to 35% in January 2021 . 0 % , an increase of less than 2 %。
The new crown also affects the use of smart speakers
More than 28% of the respondents used smart speakers “more”, and nearly 60% of the respondents reduced the use of smart speakers.
Intelligent display time
Last year, the most dazzling bright spot in the field of intelligent speakers was undoubtedly the intelligent display. In January 2020, 16.5% of smart speaker users have at least one speaker with smart display, such as echo show, Google nest hub or face book portal. Nine months later, 24.1% of smart speaker users have smart screens after months of government enforced stay orders and travel restrictions. The proportion rose to 25.8% in the fourth quarter.
Smart speakers take on a new look
In 2020, Amazon echo will become a sphere from a cylinder it has kept for six years. Google home was originally a cylinder, but now it’s a rectangle more like Google home max.
And apple, which eventually launched a lower cost home pod mini, which costs less than $100 and looks like a flat sphere with a layer at the bottom and top.
The adoption of smart speakers is still in its early days
Technology adoption lifecycle (TAC) or technology diffusion model is an effective method to analyze product and service maturity. The important factor is that the model groups the market segments according to the time when consumers adopt a certain technology, and provides a method to distinguish the most common consumers in the market segments.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.