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The following is the Report on the latest trends of oral care industry in 2020 From TMIC & Kaidu recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.
Recently, tmall new product innovation center (TMIC) and Kaidu jointly released the latest trend report of oral care industry in 2020 at the “comfort product launch”. Through in-depth mining of massive data of tmall platform, the sales performance and consumer behavior performance of each segment in the past year were comprehensively reviewed, and the future trend and growth opportunities of oral care industry were analyzed and interpreted.
This year, the overall consumption of oral care category is upgrading, mainly reflected in the price upgrading of core categories. Moreover, compared with traditional categories, consumers’ demands for upgrading categories are significantly improved. At the same time, consumption upgrading also gives birth to new categories and new model opportunities. “
Compared with last year, almost all the major categories of oral care have ushered in growth, mainly reflected in the price upgrade of core categories, the transfer of some traditional categories to upgraded categories, and the consumption upgrade has also brought new categories and new model opportunities.
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