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Report on the relevance of online advertising in the United States in 2020 From Xandr

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The following is the Report on the relevance of online advertising in the United States in 2020 From Xandr recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

The xandr survey found that 8 / 10 of American advertisers believe that it is very important to attract the right audience through video advertising, but few people think that they can do it effectively.

Advertisers want consumers to have an excellent experience in advertising. Although 200 American advertising TV and video advertising decision makers surveyed know the necessary steps to create this excellent experience, only a few believe that they are implementing these steps effectively.

The vast majority of respondents (80%) think that attracting the right audience is an important step in providing relevant video advertising experience, but only 2 / 10 (21%) think that they have completed this step very effectively. The difference between the media experience and the media experience (63% vs 24%) was also found.

At present, more than half (55%) of us video advertising spending is allocated to audience based purchases. How can advertisers use this budget to improve their ability to reach the right audience?

Data investment

Using data to create a more relevant advertising experience has a solid foundation, with 9 / 10 respondents having intermediate (51%) or advanced (41%) expertise in the field.

Moreover, advertisers seem to be matching this expertise with investment. In the past 12 months, about 8 / 10 of the respondents (79%) have invested in data, while half have invested in data partners. 35% of the respondents have employed data scientists, and 30% have obtained the customer data platform.

However, there are also many challenges in using data. At least 2 / 3% of consumers have a certain degree of understanding of the U.S. privacy regulations. 41% of us advertisers said ensuring data compliance and cross screen audience recognition were the biggest challenges.

Optimization and measurement

The survey found that three fifths of advertisers use data to optimize their advertising series. However, only 23% of us advertisers are very satisfied with the measurement data of their measurement solutions and advertising series.

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