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Report on tourists’ emotion and influence in 2020-2021 From Expedia Group

The following is the Report on tourists’ emotion and influence in 2020-2021 From Expedia Group recommended by And this article belongs to the classification: Tourism economy, research report.

Expedia group released the “report on tourists’ emotion and impact 2020-2021”, which studied the tourism situation of 11 countries and regions around the world, as well as the impact of pandemic on tourism and shopping behavior. Eleven countries include Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, the United Kingdom and the United States.

Rejuvenate and rejuvenate: the fatigue caused by the pandemic is increasing, people begin to seek leisure travel to rejuvenate, and the pent up demand continues to grow. Tourism practitioners need to emphasize rest and relaxation to attract consumers who are ready to travel.

Health and flexibility: travelers want to minimize their health risks and protect themselves and their loved ones from financial setbacks. Information on the response to the epidemic should be at the forefront of brand communication, and flexible booking or full refund policies are needed so that travelers can rest assured.

Reassuring content: use a variety of channels (including news media, tourism websites and advertisements) to share reassuring content and images, which can include social alienation or reduced traffic, non-contact services, mask implementation policies and strict health measures.

Globally, in 2020, two-thirds of tourists will cancel their planned trips due to covid-19. Only 33% of the tourists traveled during the pandemic. Eight out of 10 of those who travel are looking to rejuvenate themselves. Research defines it as looking for different landscapes, meeting or celebrating with family or friends, etc.

Looking to the future. Travelers say they are more likely to travel between April and September 2021. Tourists from Brazil, China and Mexico are more likely to travel between January and March 2021.

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