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Research on the dissemination value of Chinese women’s emotional variety show in 2021 From IResearch consulting

The following is the Research on the dissemination value of Chinese women’s emotional variety show in 2021 From IResearch consulting recommended by And this article belongs to the classification: research report, IResearch consulting.

Since 2014, online video has witnessed a rapid growth, women’s watching stickiness of online video is stronger, and women’s topics have frequently aroused hot discussion on social media. The female perspective variety show represented by “sister riding the wind and waves” stands out, with a wide range of subjects and an obvious upward trend in number. The value of female variety show has been underestimated for a long time. According to the monitoring of airy SVC, the business value of this type of reality show is generally higher than the industry benchmark value. After years of deep cultivation, there have emerged a series of comprehensive n generations represented by “send 100 girls home” and “women 30 +”. Kwai sent one hundred girls home for the fourth quarter of the year to develop the new mode of “long video + short video + live broadcast”. Sohu video and fast short video force join forces to spread the whole topic on the topic of female issues. In terms of business model, the fourth quarter of “send 100 girls home” combines brand implantation with communication mode to open up new value radiation channels for the brand.

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