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Research Report on China’s Pan information industry in 2020 From 36Kr

The following is the Research Report on China’s Pan information industry in 2020 From 36Kr recommended by And this article belongs to the classification: News portal, research report.

With the increase of network penetration and the development of intelligent recommendation technology, the information industry has entered the 3.0 era, namely the pan information era.

What is ubiquitous information?

According to the definition of 36 krypton Research Institute, pan information is the further expansion and extension of the information boundary. It generally refers to all the information that can be obtained and used by users in a short period of time, that is, what you see and what you talk about can be called pan information. For example, today’s headlines, headlines, short live video of shaking, tiktok, new trends of friends circle are all in the category of information.

In the era of Pan information, the way users receive information and the way information content is generated are decentralized, and cross media communication has become the norm. At the same time, users’ demand for information is not just simple list passive reading, but gradually tends to “interest” and “relevance”.

Pan information industry has entered the stock market of users and the long-term incremental market

In recent years, with the popularity of intelligent terminals, the dividend ceiling of mobile Internet traffic has emerged, and the pan information industry has also entered the stock market of users and the long-term incremental market.

On the one hand, the pan information industry is highly competitive in the market, the industry echelons are clearly divided, and the traffic is gathering to the head. Among them, the head pan information product represented by DAU, WeChat, micro-blog, tiktok, and jitter, which are over 100 million.

On the other hand, in addition to Mau and dau, the online usage duration, user activity and user stickiness become the focus of current pan information platform competition. In the fierce market competition, the pan information platform, which can adapt to the needs of users and the changing trend of the market and has strong environmental adaptability, undoubtedly has stronger vitality.

The competition of content will win or lose, the video form will break out in an all-round way, and the blue ocean of pugc needs to be explored

High quality content is a constant demand, and it is also the core competitiveness of the pan information platform to obtain people’s attention and realize the collection, distribution and Realization of traffic. At present, the competition of content ecology has become the core competitive factor of Pan information industry, and high-quality original content has become an important weight of Pan information platform competition.

Video content is favored by users with strong sense of substitution, rich expressiveness and real content presentation, and becomes the main way for users to obtain information. High quality pugc original content has become a new force in the content ecology and an important part of the pan information platform to build a content moat.

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