The following is the Research Report on community group buying in 2021 From Yiou think tank recommended by recordtrend.com. And this article belongs to the classification: Group buying, research report.
As a cross product of social e-commerce and new retail mode, community group buying takes 1-3km community as its business radius, and brings consumers fresh consumption experience in the field of real-time retail.
In the past 2020, enterprises in the field of community group buying have successively completed several billion yuan level financing. Compared with other formats, the “single product + pre-sale” mode of community group buying reduces the consumption rate and saves the cost of the last kilometer of performance service, so it is more likely to make a profit.
Community group buying has regional characteristics. According to the national urban economic level, population and transportation, this paper constructs the competitive potential city ranking of community group buying.
This report estimates that the domestic fresh food retail market scale will reach 6.13 trillion, with an average compound growth rate of 7.5% in the past five years, and the industry space is broad.
The report points out that the essence of community group buying is to obtain flow at low price and realize commodity sales. In the future, the core value will be transformed from flow acquisition to supply chain value promotion.
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