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Research Report on consumption trend of female group From Suning Financial Research Institute

The following is the Research Report on consumption trend of female group From Suning Financial Research Institute recommended by And this article belongs to the classification: Consumer research, User Research, research report.

“A woman who doesn’t wear perfume has no future.” This sentence comes from Coco Chanel, the fashion guru, and is regarded by the industry as the earliest declaration of “women’s economy”.

Chanel herself is able to achieve great success in business because she has grasped the opportunity of the rise of “women’s economy”.

In fact, women have always been the backbone of the consumer market. They have a large base, rich feelings, and prefer all things related to “beauty” and pursue fashion and trend. With the continuous increase of income level and social status, they are more and more keen to consume and live according to their own personality. All these have contributed to the prosperity of the “women’s economy” market.

Interestingly, when many women find that they have bought too many things, they will buy something for their families out of their “sense of guilt” – even the sense of guilt can become the driving force of women’s consumption, which confirms the wisdom of “those who get women get the world”.

Therefore, we need to understand the female group, understand their consumption preferences and habits, and then more targeted layout of the future. Today, Suning Institute of Finance released the Research Report on the consumption trend of women group (hereinafter referred to as the report), which aims to deeply analyze the consumption portraits of women and predict the potential business opportunities in various fields.

The report is divided into four parts

(1) Women can buy half of the sky: through combing the population size and consumption characteristics of the female group to preliminarily understand this group; (2) different brain circuits: To explore what the female group is thinking when they are consuming; (3) to make money and dare to spend enough: to decode the three driving forces behind the rise of female consumption;

(4) Step on the tuyere and run for the future: systematically expound the top 10 hot areas of women’s consumer market.

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