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Research Report on Internet wedding industry in 2021 From Mob Research Institute

The following is the Research Report on Internet wedding industry in 2021 From Mob Research Institute recommended by And this article belongs to the classification: Life data, research report.

According to analysts of mob Research Institute:

one . “Cloud wedding” has become a boom, and Internet wedding is booming

Under the black swan epidemic, offline marriage preparation is blocked, and the Internet wedding industry is developing rapidly. In 2021, there will be a surge of Internet wedding users, and the market scale will exceed 84 billion yuan

two . Small town youth born in 1990s are the main force of marriage preparation

Internet wedding users are mainly women, accounting for more than 60%; the age is mainly post-90s, middle-income, concentrated in 5-10K; there is a house without a car; sinking market users account for nearly 60%

three . Three head players play Internet wedding

The wedding community and China Wedding Expo are joined by offline enabling online and honey craftsman wedding plus mode, and the three top players gradually form a corporate moat

4. Live broadcast + wedding, diversified marketing scenarios

Personalized theme wedding has become a popular wedding theme. Live broadcast enables the Internet wedding industry, with more diversified marketing scenarios

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