The following is the Research Report on Q3 mobile Internet industry data in 2021 From aurora recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile Internet.
Aurora view:
In the third quarter, the scale of short video users and user duration maintained double growth. The average Mau was 800 million, with a year-on-year increase of 2.6%, while the per capita use time in a single day was 234.6 minutes, with a year-on-year increase of 20.5%. The growth of monthly live quantity slowed down, but the growth of user stickiness was more obvious
The number of users in the fitness industry increased first, with an increase of 86 million over the same period last year. The track is in a period of rapid development and is still competing for traffic; With the big numbers of bytes and jitter tiktok into the search track, the scale of the search industry is expected to usher in the two growth.
Mobile Internet traffic is approaching the ceiling, and byte and Baidu layout new services to find the second growth curve. Byte’s Tomato network text and audio products have soared in user scale, adding code to seize the market; Baidu undertakes the transformation of full scene life service into “super app”. The service strategy has brought results to improve the number and quality of active users. At the same time, Apollo automatic driving technology has been officially commercialized, and Baidu continues to give full play to its advantages in the field of artificial intelligence
The hosting of the Tokyo Olympic Games has promoted the growth of users and the improvement of user duration in the content industry. From July to August, the per capita daily use time of the news and information industry increased significantly by 27.9% and 31.3% compared with the same period last year; Kwai gov video broke successfully in the video world, and the user growth exceeded the fast track. The user activity of microblog and xiaohongshu on social media platform has increased, fermenting topics outside the arena
In the third quarter, the number of active users in the internet medical industry reached 35 million, with more than 60% of young and middle-aged users under the age of 35; With the resurgence of online car Hailing track, Cao Cao’s travel gained high user stickiness with abundant transport capacity. Mau jumped to the first place on the waist platform, reaching 11.015 million, a significant increase of 62.5% over the same period last year
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