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The following is the Research Report on the news and information access habits of generation Z in 2020 From Communication University of China recommended by recordtrend.com. And this article belongs to the classification: User Research, research report.
This report focuses on generation Z people, comprehensively combs the development trend of news and information industry in the mobile Internet era, deeply investigates the main ways of generation Z people to obtain news and information, analyzes the content of news and information, and then summarizes the habits of generation Z people to obtain news and information, which helps the mobile news and information industry to understand the news of the largest user group among Internet users Media contact habits, so as to formulate and optimize the platform development strategy, in order to win the favor of more users in Z generation.
There are seven key findings in the Research Report on generation Z people’s access to news and information in the era of mobile Internet: social media has become the most commonly used news and information access channel for generation Z people; the importance of news authenticity has become more and more prominent; noon break and before going to bed at night have become the high-frequency period of news and information consumption; short video news presentation is popular with generation Z people; social media has become the most popular channel for generation Z people It has become a strong driving force for news and information attention; data news attention has increased significantly; personalized push has become an important news and information consumption demand of generation Z.
The New Media Research Institute of Communication University of China is a professional teaching and research institution for the comprehensive development of new media under the background of digitization, informatization and globalization. It is committed to the research of new media industry, new media content and new media technology. At present, one belt, one road, is the core of the new media theory research, industry application research and product innovation research, with the core of mobile media, digital TV, Internet communication, media convergence, big data, new media and the one belt, all the way, military and civilian integration and new media talent training. And strive to realize and continuously explore the maximum value of new media research.
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