The following is the Research Report on the operation of China’s non public medical chain organizations in 2020 From 100 million euro recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.
Since the Eleventh Five Year Plan in 2007, non-public medical chain organizations have been developing rapidly, providing diversified, high-quality and differentiated medical services, and playing an important role in the social medical system. Up to now, non-public medical institutions, especially chain enterprises, have been gradually recognized by the state, patients, market and capital. At the same time, they also face many challenges. On the one hand, policy supervision is gradually strict; on the other hand, the occurrence of COVID 19 (New Coronavirus pneumonia) has a huge impact on China’s overall medical system.
In this context, yiou selected Ophthalmology, stomatology and medical aesthetics as the main research objects, which are relatively high degree of marketization and chain. This paper combs the development status of non-public medical chain institutions, analyzes the chain mode of non-public medical institutions, and prospects the development trend of non-public medical chain institutions in the future, hoping to provide reference for the industry, enterprises and practitioners.
1、 Development status of non public medical institutions
As of 2018, there are 12000 public hospitals and 21000 non-public hospitals in China, and the number of non-public hospitals is far more than that of public hospitals. Non public institutions mainly provide high-quality and high price services for middle and high-end groups, so the number of patients they can undertake is limited every day; most non-public institutions pay at their own expense, and patients are used to using medical insurance, which limits the number of visits. Therefore, in the past eight years, the number of non-public hospitals has tripled, while the proportion of non-public medical institutions has only doubled.
From the data of the first half of the year, the number of discharged patients in public hospitals decreased by 18.8% year on year under the impact of the epidemic, while the number of discharged patients in non-public hospitals decreased by only 1.7%. This data reflects the resilience of high-quality non-public medical institutions, and also shows that some people choose non-public medical institutions to replace public medical institutions during the epidemic period. High quality non-public health care can seize the opportunity at this stage, with efficient treatment process and perfect service experience to enhance the public’s recognition of non-public health care.
From the perspective of specialty direction, it includes obstetrics and Gynecology, ophthalmology, Stomatology, plastic surgery and other disciplines. Due to the low proportion of medical insurance payment, strong consumption attribute, patients pay more attention to the service experience, and so on, there are more non-public medical institutions in these fields. In terms of cancer and other major diseases, because patients pay more attention to the medical quality and background qualification of medical institutions, the layout of non-public medical institutions is less.
From the perspective of chain degree, the chain degree of Ophthalmology, Stomatology, plastic surgery and other medical institutions is relatively high. Among them, the ophthalmology industry has formed a stable pattern represented by Aier Ophthalmology, Huaxia ophthalmology and Xima Ophthalmology; the oral industry has begun to take shape, and the listed Tongce medical has gradually expanded from a regional leader to the national trend, while the unlisted Taikang Baibo and Meiwei oral have gradually realized the layout of major provinces and cities in the country; the plastic and cosmetic industry, although the head chain organizations are concentrated in the whole country, has gradually expanded However, in the past two years, medical and aesthetic institutions have standardized operation and differentiated layout, and most people in the industry are thinking about the road of reconstruction.
From the perspective of capitalization, there are few listed companies in non-public medical institutions, and equity investment is also concentrated in 2015-2016. At present, the non-public medical chain organizations, such as Aier Ophthalmology, Xima Ophthalmology, Tongce medical, haijiya medical, etc., which have been listed on the stock market, have a clear business model and a scarcity plate. At the same time, the chain operation has formed a significant synergy advantage and a high degree of recognition in the capital market.
Recently, a number of Ophthalmology and stomatology chain organizations have also submitted listing applications. At the same time, sanbo brain, saide sunshine stomatology and other non-public medical chain organizations are also actively preparing for listing. It can be seen that chain operation organizations have accelerated the capitalization process after medical technology, doctor resource accumulation and financial support.
It can be seen from the above that the market has gradually recognized the chain development mode.
2、 Development status of non public medical chain organizations
Throughout the development status of non-public medical chain institutions. With the guidance of the policy, non-public health care has experienced ups and downs for more than ten years, and the market scale has reached a certain scale. By 2020, the market space of Ophthalmology, stomatology and medical aesthetics will reach 131.3 billion, 125 billion and 2005 billion respectively, and still maintain a high growth rate, especially in the medical aesthetics industry.
With the continuous growth of market scale, how can chain organizations continue to expand in the market and gain a higher share? Yiou believes that chain organizations need to enhance their ability in talent acquisition and upstream bargaining, reduce their dependence on downstream channels, increase consumer transformation costs through brand services, and build competitive barriers.
In addition, when the chain organization is expanding, there are uncertainties in the difficulty of obtaining the license, the volume of customers and the cost of obtaining customers, and the management cost increases accordingly. Therefore, strengthening competition barriers and reducing expansion risks have become the common topics for enterprises to think about.
3、 Analysis on the mode of non public medical chain organization
In the process of mechanism growing from monomer to chain, the required capabilities gradually become comprehensive and complex. However, yiou also observed that the cost proportion of head organizations such as AER and Tongce gradually decreased in the process of expansion. Therefore, yiou believes that with the accumulation of experience in single stores, the “replicability” of institutions can be traced.
Therefore, yiou summarizes the operation models of the common non-public medical chain organizations in the current market, specifically analyzes the ways of reducing uncontrollable factors in the expansion process of different modes, analyzes their advantages and development bottlenecks, and seeks the rules of chain organizations in building core competence.
The commonness is summarized into three directions: 1) medical strength construction, including talent attraction and echelon, discipline construction and technical research strength tendency; 2) supervision and management, including service process standardization construction, intra group referral system implementation and information application; 3) brand construction, including word-of-mouth construction, external publicity, channel cooperation, etc.
4、 The trend of non public medical chain in the future
Yiou believes that there will be three major trends in the non-public medical chain industry in the future:
Trend 1: affected by the epidemic, industry clearing is accelerated, and operators’ awareness of refined management is improved
On the one hand, in recent two years, China’s non-public medical policy tends to be strictly regulated, and medical institutions have been standardized in access, service, medical insurance, advertising and other aspects. On the other hand, affected by the epidemic, the residents’ acceptance of non-public medical / Internet Medical has increased; some institutions’ funds are broken, and the industry is facing reshuffle. Institutional managers tend to fine management, accelerate the attention to information technology, BI system.
Trend 2: the market share of chain organizations has increased, and the investment in information technology and innovation cooperation have increased
On the one hand, yiou believes that after the epidemic, the market share of high-quality chain organizations will rise steadily and may be listed one after another. In addition, with the expansion, relying on information technology, digital, online fine management is imperative. On the other hand, affected by the environment and the market-oriented operation of non-public chain, the innovation and exploration of non-public chain will also increase.
Trend 3: enterprise gene and customer group positioning determine the final strategic path of enterprises
When the industry is perfect and the pattern is stable. Yiou believes that non-public chain organizations can be roughly divided into three categories: 1) benchmarking public type, with universality, and having both grassroots and high-end in the crowd. 2) Differentiated competitive, with high-end customer service ability and major surgery ability. 3) Service oriented, targeted for a certain type of high-end customers to provide services.
Under the impact of the epidemic, chain organizations gradually think about how to get rid of many organizations, strengthen their own chain core competence construction, and constantly break through the challenges of talent team, brand building, marketing means, chain organization management, cost control and so on. In this regard, yiou will be further discussed in the Research Report on the operation of China’s non-public medical chain organizations in 2020.
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