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The following is the Research Report on the practice of digital transformation path of Chinese enterprises in 2021 From IResearch consulting recommended by recordtrend.com. And this article belongs to the classification: research report, IResearch consulting.
Digital transformation has entered the stage of full implementation, more and more types of enterprises participate in it. This report discusses the essence and typical path of digital transformation, sorts out the concentration problems in the digital transformation of enterprises, shows the digital transformation cases of various types of excellent enterprises, and summarizes the experience, so as to empower the exploring enterprises.
Through field research, airy found that the failure of digital transformation of Chinese enterprises at the present stage mainly focuses on two aspects: one part only focuses on the results and “simplifies” the previous self insight, product selection, implementation planning and other links; the other part “complicates” the digital transformation and is reluctant to try and act.
In view of this phenomenon, airy suggests that enterprises should return to the essence of the enterprise in the face of various voices from all walks of life during the layout of digital transformation. Starting from the core objectives of the enterprise such as “cost reduction, income increase, and efficiency improvement”, they should adopt the strategy of “overall planning, partial first”, start from some links (such as digital marketing), fully establish internal confidence, and then gradually promote it to the whole enterprise.
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