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Review of brand sponsorship of film and TV series in 2020 From Yi en

The following is the Review of brand sponsorship of film and TV series in 2020 From Yi en recommended by And this article belongs to the classification: research report, Box office data, Network entertainment, Yien consulting.

In 2020, after experiencing the low ebb of “epidemic situation”, with the alleviation of the epidemic situation, the comprehensive drama market is heating up rapidly, especially with the frequent emergence of popular variety shows such as “youth has you 2”, “sister riding the wind and waves”, “thirty just”, etc., the video marketing market is also booming.

In the drama market, the reality theme drama grabs the attention and wins the audience’s recognition. Seven realistic drama series lead the drama market in 2020. Brand marketing is combined with drama content. The number of food, wine and other brands accounts for a large proportion, and the number of Coca Cola cooperative drama series is the largest.

In the variety show market, the performance of variety shows is outstanding. The popularity of variety shows such as “sister riding the wind and waves” and “second season of youth with you” and word-of-mouth are both received. The fit degree of brand marketing and variety show content is improved, such as “sister riding the wind and waves” and beauty and skin care products, maternal and child care products, personal care and cleaning products for women’s consumption, such as fanmilin thanmelin, kabrita jiabeiaite, whisper hushubao We need to cooperate.

This time, Yien released the “2020 film and TV series comprehensive brand sponsorship inventory report”. Based on the marketing think tank of Yien, the report summarizes and comprehensively interprets the general situation and trend of the 2020 film and TV series comprehensive content marketing market from the macro market overview, episode marketing trend insight, variety marketing trend insight and content marketing trend, so as to provide valuable reference and Enlightenment for the industry.

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