The following is the Review of China’s advertising market in 2020 From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, research report, network marketing.
CTR report shows that after the outbreak of the epidemic, there is a stress reaction in the whole advertising market. In 2020, China’s advertising expenditure will drop by 11.6% year on year.
The advertising market began to decline in February, but continued to grow on a month on month basis. As of December 2020, the growth rate of the advertising market was basically stable on a year-on-year basis. However, in terms of total investment, there is still a big gap compared with 2019 and even before. Due to the reduction of the amount of advertising due to the epidemic, it is expected that the advertising market will have a larger growth space in 2021.
From the perspective of investment in head industries, only it products and services in the top ten industries show positive growth. In 2020, the proportion of categories with year-on-year increase in advertising expenses has decreased, and the increase in these categories is basically related to epidemic prevention.
The growth of Internet brands is a major feature of industry advertising in 2020. Many life service websites or apps have received financial support from the capital market in 2020, and have also increased the voice of brands in various media markets. From the perspective of media choice, Internet brands tend to put advertisements in TV and outdoor channels.
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