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The following is the Salesforce report 2020-2021 From Bluewolf recommended by recordtrend.com. And this article belongs to the classification: cloud computing, research report.
Due to the popularity of coronavirus, the demand for artificial intelligence (AI) is higher. According to the survey of bluewolf, which is owned by IBM, about 2 / 3 (65%) of the marketers who use salesforce have increased their demand for AI, mainly due to the user’s personalized product recommendation function. 83% of the best companies using salesforce currently use enterprise AI. These companies understand that the customer experience is a direct reflection of the employee experience and redesign their businesses and operations accordingly.
Overall, a global survey of more than 1300 salesforce customers found that nearly half (48%) of businesses use AI.
More specifically, service professionals seem to be keen users of enterprise AI. Six out of 10 (61%) respondents said they were using corporate AI. Moreover, since the popularity of covid-19, three quarters of people said that the demand for AI assistants was increasing. Having said that, pre pandemic surveys found that two fifths of consumers don’t like to deal with their customer service problems without human intervention. In other words, consumers prefer a combination of manual and robotic services. Therefore, there may be a gap between the perception of enterprises and customers.
The report found that marketers using salesforce are more reluctant to use AI than marketers using services. Currently, less than half (48%) of respondents use these technologies. This share is similar to salesforce customers (49%) and sales professionals (46%) in it and Devops teams. The report also found that marketers “use AI insight to recommend relevant products and services at the right time to improve customer engagement and satisfaction.”
In addition to AI, 78% of the “best companies” automate the customer growth process in salesforce, while most companies also automate the process of customer service and customer acquisition (75%).
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