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Seven faces of Chinese consumers From Ernst & Young

The following is the Seven faces of Chinese consumers From Ernst & Young recommended by And this article belongs to the classification: Consumer research, research report.

Combined with the “future consumer index” created by Ernst & young, the report explores the huge potential of China’s consumer market by analyzing seven interrelated but different consumer faces; It is believed that the continuous pursuit of consumers for consumption is an important factor to promote industrial reform. Driven by consumption innovation and its explosive growth, China has entered a new era of retail.

Expanding domestic demand and improving people’s quality of life is one of the key tasks in the “14th five year plan” period. Fully tapping the potential of the consumer market is also an important part of the long-term goal in 2035. According to the World Bank Standard 1, China has entered the upper middle income countries. Even if the real economic growth rate is conservatively predicted to be more than 6% in 2021, China will still be among the high-income countries in the next five years.

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