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“She food” Industry Research Report From Machimang Research Institute

The following is the “She food” Industry Research Report From Machimang Research Institute recommended by And this article belongs to the classification: Life data, User Research, research report.

With the continuous expansion of the scale of the “her economy” market, the “food” has been springing up to the female consumers on the market. “Her food” is the main health and health preserving (such as beauty, beauty, detoxification, anti aging, fat burning health, weight management, etc.), which is in line with the modern women’s consumption concept and diet health regimen concept, so that “her food” has been launched. It quickly won the favor of female consumers and brought a “she revolution” to China’s food market.

In 2017, the market scale of “she food” accounted for 16.41% of the market scale of “she economy”, with a year-on-year growth of 2.4%; In 2018, the market scale of Ejiao series tonics in “she food” alone reached 38 billion yuan, an increase of 4.11% over 2017; In 2019, the post-90s consumer group of Huajiao will increase by 1034%; In 2018, the sales of Taojiao in Shangshi Town, Suizhou City and suixian County, Hubei Province alone reached 120 million yuan. It can be seen that the market scale of “she food” such as Ejiao and Taojiao is large, and there is still room for growth. Machimang Research Institute believes that under the dual promotion of the healthy China special plan and the contemporary women’s consumption concept of “eating beautiful”, the market scale of “she food” will further expand, and will exceed 2 trillion yuan by 2020.

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