The following is the Skin care, Kwai Ching, daily life, four parentage, and tiktok, live broadcast and weekly delivery From Fruit set data recommended by recordtrend.com. And this article belongs to the classification: research report, Industry information.
During the statistical period, the GMV of live broadcast was 7 billion 280 million, with an average daily sales of 1 billion 40 million, and the total live broadcast times exceeded 1 million 40 thousand. The average GMV trend was flat, reaching a peak in March 27th. The same day, KOL received 32 million of the tiktok live broadcast. Among the live category sales, men’s and women’s clothing, shoes, hats, bags, food and drinks, skin care, jewelry and accessories contributed most of the sales, accounting for more than 71%. Compared with last week, men’s clothing, women’s clothing, shoes, hats, bags, food and drinks still accounted for the highest proportion, while skin care category accounted for an increase.
In the TOP20 list of tiktok live sales, the number of live broadcast is far beyond the number of Related videos, and the brand pays attention to the layout of live broadcast. Compared with last week, huaxizi, hongxiaochu and ubras quickly made the list, and Shanghai New World Dawan department store and new world duty-free shop are also new on the list. This month coincides with the 4th anniversary of huaxizi brand. Through the two ways of store broadcast and Da broadcast, the store broadcast contributed 53% of the sales. On the 26th, the 4th anniversary live broadcast sales reached 22.67 million. New world Daimaru department store has passed the live broadcast of beibeitu counter, with sales exceeding 20 million in only two live broadcasts. “Shopping mall” is reaching a new round of commercial upgrading.
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