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The following is the Small creative big world leisure game developer’s Guide From Massive enginerecommended by recordtrend.com. And this article belongs to the classification: research report, network game.
It’s time for leisure games to enter the game
Leisure games market demand is broad, few players, fertile land to be cultivated. In the first half of 2020, the distribution of leisure games is growing steadily, and the competition pattern of subdivided categories has not yet solidified. Meanwhile, leisure games show strong vitality. The growth rate of leisure game downloads in the first half of 2020 exceeds that of mobile game market, and the duration of players’ use soars.
Full link behavior development of leisure game players
Game motivation, game selection, game download, game realization of the whole link behavior development. In terms of game selection, players maintain a high level of activity in the leisure game ecology, and developers can enter the game with low cost and obtain high returns; users’ touch and game download are closed-loop on the short video platform; users’ acceptance of advertising realization mode is high, and game realization presents a positive cycle.
The entertainment demand of national fragmentation boosts the development of leisure games
The filling of fragmented time has become the driving force of online economic development. From live eating to live sleeping, all kinds of time killing tools have built a new normal of online economy. There is a strong demand for leisure players to spend their fragmented time. Being able to join the game anytime, anywhere and relax has become the main driving force for leisure games.
Short video drainage trend is significant
Short video platform has become one of the most important channels for leisure game players to know and download new games. Short video platform brings rich entertainment content for leisure game players, so the potential of short video distribution needs to be fully utilized. As of August 14, 2020 tiktok 72 thousand master of games has been creating content and building moat.
Advertising is still the mainstream of leisure games
Different from other mobile game users’ payment realization mode, leisure games mainly rely on advertising cashing based on the characteristics that players like to play and pay cautiously, bringing new growth point for mobile game market.
Absorption, retention and realization are the three elements of high-quality leisure games
Through the accumulation and analysis of ohayoo’s products, it is found that the three factors of “absorption, retention and realization” jointly determine the upper limit of product scale. A successful product will surely have excellent performance in at least two elements.
Quality leisure games follow 5S law
A good leisure game needs to follow the “5S rule” in the development and distribution. Surprise brought by creative play
(surprise) makes players want to play, the game design is simple, so that players can play well, fully positive feedback and continuous new content satisfaction. Players play well. According to the game objectives, the clear path of achievement is delivered, so that players feel solution and play for a long time. With the help of UGC content and social sharing, the spread plays out circle.
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