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Social media trends report 2021 From GWI

The following is the Social media trends report 2021 From GWI recommended by And this article belongs to the classification: GWI, research report, social networks.

GWI released the “social media trend report 2021”, which shows the real power of social media in 2020. The widespread blockade has made social media an important channel to keep in touch with friends, businesses and content providers.

1. Generation X and baby boomers join

In the second quarter of 2020, as countries enter the blockade period, the use time of social media generally increases. Global data then fell and then stabilized. The surge in usage was ultimately one-off, and now we’re back to pre pandemic levels.

2. For opinion leaders, the tide has changed

In view of the challenges during the new crown pandemic, GWI believes that the demand for more authentic and representative opinion leader marketing has increased significantly. The data shows that they have a strong appeal to consumers, especially the younger generation.

Twenty seven percent of Gen Z said following opinion leaders was one of the main reasons they used social media. In contrast, paying attention to the content of your favorite brand is not so good.

3. Live broadcasting is improving the function of online community

Those who use live streaming as the best use case of social networks tend to be more willing to find like-minded communities than the average social media user (37% vs 22%). Moreover, they also want the brand management customer community (56% higher than the general user’s willingness), and they want the company to make them feel valuable and improve their knowledge or skills.

4. Content delivery should be selective, not random

Online communities help brands support customers in real time, but how to manage these interactions is more important. Some big brands, such as Wal Mart, chipotle and NBA, have become pioneers of tiktok marketing, and they have huge advertising budgets.

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