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Social trends report 2021 From Hootsuite

The following is the Social trends report 2021 From Hootsuite recommended by And this article belongs to the classification: research report, social networks, network marketing.

Hootsuite released the “social trends report for 2021”, interviewing 11189 marketers and industry experts, and conducting detailed research. Hootsuite found five major social media trends in 2021:

Race for ROI: social bridging the gap in new customer experience

Through targeted performance marketing strategy to provide short-term return on investment, while by bringing discovery, contact and innovative digital experience to win long-term loyalty, and improve customer experience.

Silence is golden: brands find their place in dialogue

Smart brands sit down to listen, and then integrate into social dialogue in a creative and original way, breaking the wall of indifference and winning.

Far more than good: a generation ignored by digital marketers is booming on social networks

Through clever segmentation and thoughtful performance, the marketers who bring the baby boomers into the digital strategy can surpass those who are still in the rut.

Linking participation with identity provides new impetus for senior marketing personnel

Over the years, linking social media engagement to customer identity has proved to be a difficult goal for marketers. However, the ability of social media to keep in touch with customers is getting more and more attention from management, and it’s time to take measures to bridge the gap between engagement and customer identity.

The danger of goals and commitments: bold brands start on the board, not on the social front

CMOS will use the intelligence collected by the social media team in 2021 to help enterprises adapt to new buyer beliefs, new business models, and new growth paths. This requires balancing the dual needs of building a better enterprise and a better world, rather than using social media as a mouthpiece of empty promises.

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