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“Speed” creates the future and leads the transformation From CEO special issue of China auto industry

The following is the “Speed” creates the future and leads the transformation From CEO special issue of China auto industry recommended by And this article belongs to the classification: Automobile industry, research report, Mckinsey .

The significance of software to automobile seems to be paid more attention overnight with the new concept of software defining automobile. In fact, far sighted car companies have long realized the importance of software. A leading German car company has set up a special software development organization, while a leading Japanese car company has announced the establishment of a software subsidiary to build an open software platform. SAIC has named its long planned software branch “zero beam”, not to mention that the proportion of software employees of a leading American electric car start-up company is far higher than that of most car companies.

In the process of promoting the new four modernizations (electrification, networking, automation and sharing), leading automobile enterprises are deeply aware of the importance of software. For example, electric battery management, energy management system are related to software; The Internet of vehicles should cooperate with more third-party services related to software; The realization of Ota and the update of user experience all test the software capability of automobile enterprises; In addition, automatic driving is driven by powerful software capabilities; The dispatch system and driver management system, which improve the efficiency of shared travel, are also closely related to the software. Some people in the industry have pointed out that 90% of the innovation in the future automotive industry will come from software. McKinsey automotive executive research also shows that nearly 70% of executives believe that software defined cars are the most important trend in the future.

However, the car companies that are used to winning by hardware have encountered unexpected difficulties and obstacles in improving product experience through software.

Not to mention the difficulties of the world’s leading auto companies, which have long been seen in the newspapers, in recent years, more than 4 million cars have been recalled by the world’s major auto companies due to software problems. Due to software problems, new product release has been delayed for more than six months, and the R & D projects exceed the budget by 4 billion yuan.

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