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Survey report on local consumer evaluation From BrightLocal

The following is the Survey report on local consumer evaluation From BrightLocal recommended by And this article belongs to the classification: Consumer research, research report.

Brightlocal has released a new report, local consumer evaluation survey, which aims to help local businesses, consumers and marketers understand the impact of customer reviews on consumers and focus on which trends are changing.

Of course, 2020 is a different year. In addition to the usual statistics, including star ratings, the number of reviews and how local businesses ask for reviews, brightlocal also asked consumers about the impact of covid-19 on online reviews and local businesses. These can provide background information for changing trends and help readers understand the impact of pandemic on local enterprises.

Key data

Last year, 93% of consumers used the Internet to find local businesses, and 34% of consumers searched every day.

In 2020, 87% of consumers read the online reviews of local enterprises, compared with 81% in 2019.

31% of consumers said they read more reviews in 2020 and 34% read fewer reviews because of covid-19.

67% of consumers said they would not continue to interact with companies if the comments showed that they did not have covid-19 health and safety measures.

Industries where consumers are most likely to read reviews: 1 restaurant, 2 Hotel, 3 medical, 4 automobile, 5 clothing store.

The most important evaluation factors: 1 star, 2 legitimacy, 3 freshness, 4 emotion, 5 quantity.

Only 48% of consumers will consider using enterprises with less than 4 stars.

73% of consumers only pay attention to the comments they wrote last month.

72% of US consumers wrote reviews for local businesses, up from 66% in 2019.

When writing comments, 20% of consumers want to receive a reply within one day.

Consumers are most likely to view local business on Google my business, but most likely trust better business bureau.

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