The following is the Survey report on Spring Festival Customs of the sinking market in 2021 From 58 Tongzhen recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.
A few days ago, 58 Tongzhen released the “survey report on Spring Festival Customs of the sinking market in 2021” to deeply interpret the spring festival customs and consumption behaviors of county and township users during the Spring Festival in 2021. According to the report, more than 60% of the customers in the sinking market choose to spend the Spring Festival in the same place, and nearly 80% of the annual purchase budget is less than 3000 yuan. Health factors are the first consideration for gift giving.
More than 60% of users choose to be “original year people”, and the annual purchase budget is less than 3000 yuan
In the Spring Festival of 2021, under the background that many local governments advocate “Celebrating the Spring Festival in the same place”, 58 Tongzhen’s “survey report on Spring Festival Customs in the sinking market of 2021” shows that in this survey, the number of people who choose to celebrate the Spring Festival in the same place accounts for the highest proportion, 64.55%, and nearly 30% of users choose to return to their hometown to reunite with their families.
In terms of Spring Festival customs, buying new year’s goods, eating New Year’s Eve dinner and pasting couplets are the necessary “three piece sets” for Spring Festival users in the sinking market. Affected by the epidemic situation, Internet popularization and other multidimensional factors, wechat New Year’s greetings have become the most popular way for users in the sinking market. This way of passing new year’s greetings across the air has become a new fashion for the Spring Festival in 2021. However, compared with women, men prefer to pay a traditional visit.
Buying new year’s goods is an important activity of the Spring Festival every year. According to the survey report of 58 towns, the annual purchase budget of the sinking market users in 2021 increased slightly compared with that of last year, with nearly 80% concentrated below 3000 yuan, of which 1000-2000 yuan accounted for the highest, accounting for 33.57%. This shows that celebrating the Spring Festival in the same place does not mean that the taste of the new year and the sense of ceremony will decrease.
The peak period of purchasing new year’s goods is half a month before the Chinese New Year. Nearly 90% of users will choose supermarkets for purchasing new year’s goods. Supermarkets have many kinds of products, good appearance and easy selection, which has become the preferred channel for purchasing new year’s goods in the sinking market. Food is the people’s priority, and the consumption of new year’s goods is also mainly food. Fresh fruits and vegetables, dried fruit sugar and spring festival supplies are the most popular. In addition, for the sinking market users, the consumption decision is price sensitive.
From the perspective of gender, most of the tasks of purchasing new year’s goods in the sinking market are undertaken by women in the family, and women prefer online shopping, especially in the consumption of food, clothing and household goods. Online shopping of new year’s goods can reduce the transportation burden to a certain extent, and meet the demand of three stores, so it is favored by women. Men’s consumption of new year’s goods shows the characteristics of “temporary Festival”, focusing on immediate use, mainly purchasing tobacco and alcohol, specialty products and electrical appliances.
More than 80% of users pay attention to health, and the younger they are, the more they focus on giving gifts to leaders / colleagues
The Spring Festival is one of the most important nodes in China’s human consumption. According to the survey report on Spring Festival Customs of the sinking market in 2021, 57.13% of the sinking market users have a gift giving plan for the Spring Festival in 2021. Visiting relatives and friends is the most important gift giving scene, of which 95.47% send relatives and 66.34% send friends.
With the popularization of health and hygiene knowledge, health factors have become the primary consideration standard when shopping gifts in the sinking market, accounting for 88.62%, followed by price and practicability.
From the perspective of gender preference, men’s gift giving scenes are more diversified, so the proportion of giving gifts to leaders / colleagues, friends and relatives is more prominent than that of women. The gifts they buy tend to pay more attention to the brand, while women have a higher demand for the artistry of gifts, so they pay more attention to the packaging design of gifts.
From the perspective of age division, in the Spring Festival of 2021, people under 30 are more likely to give gifts to leaders / colleagues, while people over 40 are more likely to give gifts to customers and prefer festive elements. The side reflects that gift giving has become a form of workplace social interaction. The lower level pays more attention to the sense of ceremony when giving gifts to the higher level, while the customer-oriented focus is on the heart.
Flat light is the top keyword in 2020, and people over 40 are looking forward to good health
Novel coronavirus pneumonia has disrupted people’s lives in 2020. Extraordinary visits were made in 2020. 58 Tongzhen’s survey report on Spring Festival Customs of sinking market in 2021 shows that the top three keywords of self-evaluation of sinking market users for 2020 are: plain and light, full and busy, and small achievements.
With the recovery of the economy and the talent market, market users are generally optimistic about their income expectations in 2021, and nearly 60% of the respondents believe that their income will exceed that of last year. Looking forward to 2021, people under the age of 30 have more obvious expectations for all aspects of life, especially for the desire to get married, while people over the age of 40 pay more attention to health.
By analyzing the customs and consumption behavior of the sinking market during the Spring Festival in 2021, 58 Tongzhen can not only have a more comprehensive and profound insight into the preferences of users in the sinking market, but also more targeted to meet the needs of users. Relying on the resource advantages of 58 city, 58 town will continue to provide more considerate and considerate services for the sinking market. By publishing job recruitment, second-hand car trading, agricultural products sales, transportation and other information, 58 town will effectively meet the needs of sinking users for life services such as job recruitment, house and car purchase, and contribute to the development of county and rural information construction.
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