research reportUser Research

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The following is the Tencent watch user value report Auto recommended by And this article belongs to the classification: User Research, research report.

Based on the data of user value, this paper analyzes the consumption trend of users, so that car advertisers can understand what changes have taken place in users and what new trends these changes will bring to car marketing.

46% of female users pay more attention to new energy vehicles, far higher than 27% of male users. In terms of vehicle power, female users also focus on new energy vehicles, and 43.6% of female users have been paying attention to the same brand of new energy vehicles. In the new energy car market, female consumers have great consumption potential.

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