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The first overseas Chinese new year inspection From Has the epidemic created a new tradition

The following is the The first overseas Chinese new year inspection From Has the epidemic created a new tradition recommended by And this article belongs to the classification: Life data, research report.

At the time of the release of Kailuo’s report on “does the epidemic create a new tradition – the first remote Chinese new year inspection”, many Chinese consumers had just experienced their first “remote” Spring Festival. In China, we all attach great importance to the tradition of “going home for the new year”. It is undoubtedly a challenge to people’s psychology and traditional customs to be unable to go home for the new year.

In this report, five young people share their own ways of celebrating the new year in situ. These choices not only create new ways of celebrating the new year, but also respect traditional customs as much as possible. During the epidemic, people have more knowledge of their resilience, empathy and adaptability.

In the past, the concept of “traditional New Year flavor” and “new year flavor” was used to distinguish the ideal Spring Festival of the post-60s and post-90s when planning Spring Festival marketing. The post-90s are often equated with “new year flavor”, and the two single topics of “traveling out” and “friends gathering” are the focus of discussion of this “new year flavor”. However, in the past, the post-80s and post-90s did not really plan and complete a complete Spring Festival on their own. What exactly is the flavor of the year they want has never been fully presented. Jing, editor in chief of the report: “this Chinese New Year celebration is an excellent opportunity to see the unity of opposites between the traditional Chinese New Year flavor and the new year flavor. When the post-80s and post-90s replace their parents as the leaders of the Spring Festival, the way of celebrating the new year in the future will also change accordingly.”

Lin Sen, Chief Cultural officer of Kailuo China: “the 2021” Chinese new year on the spot “may be the only time, or it may be the new normal of traditional customs. We use a micro personal perspective to record the new flow of life and emotion in change. “

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