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The following is the The paradox of privacy and convenience From 2020 convenience curve Report recommended by recordtrend.com. And this article belongs to the classification: research report, network security.
The results show that users in the Asia Pacific region pay more attention to experience when using applications, so they often ignore security risks; more than 70% of users will share or store personal data on the application to obtain personalized services and better experience.
As a follow-up to the 2018 survey, the study was conducted between March 25 and April 13, 2020, with more than 4100 respondents from eight markets including China, Australia, Japan, India, Indonesia, Singapore, Hong Kong and Taiwan. Novel coronavirus pneumonia is a common disease. Although this is a special period, the accelerated popularity of the Internet and applications reveals the attitudes and behaviors that people will continue to have after the outbreak.
The Asia Pacific region is used for more convenience experience
·On average, 69% of users in the Asia Pacific region choose to trade data privacy for a better experience. For example, respondents from China (82%), India (79%) and Indonesia (79%) were most willing to share their data. Respondents in Japan (43%), Australia (50%) and Singapore (58%) chose the former between privacy protection and convenience experience. In the Asia Pacific region, 27% of respondents even said they didn’t realize that government agencies’ websites or high-frequency applications had been hacked.
·Data leakage will not affect the behavior of consumers in the short term, but will lead to the decrease of their trust in the brand. According to the survey results, only 4% of the respondents said that they would stop using relevant applications after data leakage and other problems. On the other hand, users’ trust in application providers has decreased by 11.5%. For example, trust in social applications is reduced by 19%, while trust in banking / payment applications and e-commerce platforms is reduced by 16%.
·Most consumers in the Asia Pacific region place the responsibility for application security on businesses and governments. Among them, 43% of respondents think that the responsibility for protecting application security lies in enterprises, 32% of respondents think that the government is responsible for protecting user data, and only 25% of respondents think that they also have the responsibility to ensure security.
F5 insight: user experience determines brand value, but security is still indispensable
“Novel coronavirus pneumonia has changed the way people live and work,” says Ankit Saurabh, assistant lecturer of Engineering Department at new PSB school. “More and more people are adapting to telecommuting mode. Online banking, online entertainment and e-commerce are becoming mainstream. In this case, enterprises need more security measures to protect the data security of users and enterprises. “
Novel coronavirus pneumonia is a new challenge to the environment. In the current environment of challenge and uncertainty, the change of user usage habit has increased the risk of user information exposure. On the one hand, in order to maintain their competitiveness, enterprises need to continuously provide users with high-performance, convenient and safe digital experience. On the other hand, the severe security situation forces enterprises and the government to increase investment in safety and further introduce regulations and compliance policies. To achieve this goal, enterprises should focus on those resources that have not yet been developed: customers.
According to the insights provided by F5, the goal of working with customers to build a smooth and secure digital experience is more important than ever. Once users master the correct information, they will be alert to the problem of data leakage, and even put forward higher requirements for the transparency of data use. “Enterprises should not only train employees to improve their security skills, but also involve consumers in the trade-off between security and convenience to reduce the harm of network security,” Saurabh said
“Novel coronavirus pneumonia outbreak has greatly changed people’s lifestyle and forced the enterprises to increase the intensity of digital transformation,” said Adam Jade, senior vice president of F5 Asia Pacific Adam Judd. At the same time, consumers have higher and higher requirements for applications. “In order to balance convenience and security perfectly, enterprises should introduce user participation in the development stage of applications, not just for them. At present, the scale of applications and security vulnerabilities are multiplying. Only by working hand in hand with consumers can we promote the vigorous development of the industry. Proactive and proactive is also more conducive to companies and their digital partners to create better solutions that meet superior user experience and achieve security. “
Finally, the report suggests that although consumers have attributed the responsibility of protecting application security to organizations and governments, continuous user education is still very important to let users understand the possible consequences when they trade security and privacy for convenience. Only by reaching a consensus can all parties benefit from it.
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