Online shoppingresearch report

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Consumers are 2.4 times more likely to trust content created by other consumers than brand content. That’s why consumers like to read reviews, and why 97% of shoppers consult other consumers before making online purchases. In fact, online shopping evaluation is 3.5 times more important to consumers’ purchase decisions than their relatives and friends.

Profitero’s research found that:

Review new products as soon as possible

Adding just one comment to the product will almost double its sales on Amazon, and increasing from one comment to 50 will double it again. Since then, the impact of sales began to weaken. This means that brands should focus on making real comments on new products as soon as possible.

Keep adding fresh comments, because “freshness” is important

While it’s important to increase the number of comments, it’s not enough. Brands also need to pay attention to commenting on “speed” or “freshness.”. Even if a small number of new comments are added every month, the sales of products will be greatly increased. For example, in the United States, the number of new reviews increases from an average of 1.0-4.9% per month to 5.0-9.9% per month, and product sales can increase by 206%.

In addition, pay attention to the quality of recent comments. First class brands track the freshness and quality of reviews, that is to minimize the proportion of new negative reviews

Use comments to attract traffic to product pages

You may think that increasing the number of product reviews can help consumers who are considering buying, thus contributing to transformation. Although this is true, the more important role of comments is to attract more traffic for product pages.

When products changed from zero reviews to at least reviews, their traffic on Amazon increased dramatically: 188% in the US and 308% in the UK. For the best sellers, these numbers are even higher.

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