Online shoppingresearch report

The power of consumer evaluation From Profiles

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

The following is the The power of consumer evaluation From Profiles recommended by recordtrend.com. And this article belongs to the classification: research report, Online shopping.

Consumers are 2.4 times more likely to trust content created by other consumers than brand content. That’s why consumers like to read reviews, and why 97% of shoppers consult other consumers before making online purchases. In fact, online shopping evaluation is 3.5 times more important to consumers’ purchase decisions than their relatives and friends.

Profitero’s research found that:

Review new products as soon as possible

Adding just one comment to the product will almost double its sales on Amazon, and increasing from one comment to 50 will double it again. Since then, the impact of sales began to weaken. This means that brands should focus on making real comments on new products as soon as possible.

Keep adding fresh comments, because “freshness” is important

While it’s important to increase the number of comments, it’s not enough. Brands also need to pay attention to commenting on “speed” or “freshness.”. Even if a small number of new comments are added every month, the sales of products will be greatly increased. For example, in the United States, the number of new reviews increases from an average of 1.0-4.9% per month to 5.0-9.9% per month, and product sales can increase by 206%.

In addition, pay attention to the quality of recent comments. First class brands track the freshness and quality of reviews, that is to minimize the proportion of new negative reviews

Use comments to attract traffic to product pages

You may think that increasing the number of product reviews can help consumers who are considering buying, thus contributing to transformation. Although this is true, the more important role of comments is to attract more traffic for product pages.

When products changed from zero reviews to at least reviews, their traffic on Amazon increased dramatically: 188% in the US and 308% in the UK. For the best sellers, these numbers are even higher.

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button