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The following is the The power of tiktok From Kantar recommended by recordtrend.com. And this article belongs to the classification: Kantar, research report, network marketing.
Kantar has released a new report, “the power of tiktok,” which reveals the most successful marketing campaign on the social media platform tiktok.
This report focuses specifically on the use of user generated content (UGC), especially hashtag, where brands require people to perform specific tasks and then label brands using hashtag.
According to the report, the most successful hashtag has been viewed more times than other prime time ads. Although the vast majority of users of the platform are thought to be very young people, Kantar’s study found that 67% of the people who see ads on tiktok are over the age of 25.
The researchers combined interviews with marketers around the world to analyze 60 brands of hashtag, as well as demographic data from Kantar TGI global quickview 2020. The study highlights the value of tiktok to the brand and the factors that underpin the most successful marketing campaign on the platform.
According to marketers, tiktok has generated a lot of engagement, with some hashtags seeing more than major sports and cultural events, such as river island’s ා glidingout event, which saw as much as Andy Murray won the Wimbledon final in 2013.
Tiktok marketing campaigns can also lead to real-world behavior that encourages consumers to enter stores and websites. The researchers found that 90% of the respondents who visited River Island on tiktok due to the brand’s “glowing out” campaign were new users.
Brand hashtag is particularly effective in helping brands stand out during crowded marketing periods such as Halloween, Christmas or Black Friday.
The survey found that one of the keys to the success of a brand is to use the inherent creativity of the platform in marketing through cooperation with the creator community; in this way, the brand can make the most of the functions on the platform, such as always online.
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